P-O-P Textbook - Available Summer 2012
A key aim in for our education group is to build both the industry profile of P-O-P and the value placed on practitioners. In achieving this, a fundamental requirement is increasing the professionalism of those practitioners and that will sit at the heart of a new and dedicated
P-O-P textbook.
The book is intended to provide insight into the key elements of the P-O-P industry and to become an essential reference tool for anyone
involved in it.
The book will be launched at the 2012 In-Store Show in June and will cover the following areas:
- The role of P-O-P advertising
- How P-O-P Works
- Brand & Retailer Requirements for P-O-P
- The Role of the Agency
- The Design, Development & Manufacturing process
- Developing a P-O-P advertising campaign
- Understanding Shopper Behaviour
- Sustainability
- Multichannel
- The history of the industry
For more information about the P-O-P textbook or if you'd like to be one of the first to read it, please contact us