Spring POPAI Seminar

 
POPAI's quarterly seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

Guest Speakers on the day include:




Victoria Westwood, Shopper Activation & POS Manager

"Campaign activation across multiple retail touch points:
Nivea anniversary ‘Feel Closer’ campaign"

• Bringing the campaign to life in-store
• Maximising opportunities through experiential marketing
• Effective campaign evaluation – what worked, what could have done better

Ashley Judge, Display Manager

"Achieving great profitability in-store in the face of declining footfall"

• The theory of Direct Product Profitability
• Making space allocation coherent with category commercial objectives
• Successfully planning and implementing change

POPAI will also be launching its new Guide to Mobile Marketing which gives a step by step guide of the questions retail marketers should ask when considering integrating mobile marketing into P-O-P campaigns.

Location: The Commonwealth Club, 25 Northumberland Avenue, London

Members: £ FREE   |   NON-Members: £95.00

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