Retail Marketing Conference 2010
Date: Tuesday 18 May 2010 from 9:00 AM to 03:15 PM
POPAI's annual Retail Marketing Conference will highlight the key issues in retail communications today.
Leading speakers will present case studies on how in-store communication can be made more effective whilst highlighting current industry issues. With changes in media and lifestyle the opportunity exists for retail marketing to achieve a far greater prominence in the planning process of brands and agencies.
Guest speakers confirmed so far:
James Thorne will present:
'Using Virtual Reality to Evaluate Merchandising' including:
- Evaluation of new departments and customer experiences
- Visualisation of new merchandising concepts
- When VR doesn't work
Michiel de Jong will present:
'Building the Flower Category Based on the Shopper' including:
- Shoppers and how we try to understand them
- The theory in practice
- Communication on the shopfloor
Mandy Saven will present:
'Global Trends in Design Innovation' including:
- A worldwide tour of design innovation and creativity in retail
set within the context of emerging consumer trends
- Leading edge developments in P-O-P, multi-channel retailing,
new technologies and brand communications
Location: Thistle Marble Arch Hotel, Bryanston Street, London, W1H 7EH
Members: £195.00
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NON-Members: £295.00
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