Digital Media in Retail Conference

This conference gives an unparalleled insight into both the development of the digital market and attitudes from retailers, brands and agencies involved in it.

The event is always well-attended by network operators and suppliers, retailers and brand and agency professionals involved in brand and media planning/ above and below the line strategy.

Chris Hartley, Digital Media Systems Specialist at Cisco, has already been confirmed as guest speaker at this event. Presenting, ' How a digital signage network has boosted sales and ROI for Norway’s national lottery.'

The presentation will describe how Norsk Tipping AS, the state-owned national lottery in Norway:

• Installed a digital signage network for approximately 4,000 P-O-P locations

• The new high-definition video system created a solid foundation for in-store advertising sales

The network was rolled out to Norsk Tipping's nationwide retail network in just six months helping the company to be one of the first to market in Norway with an in-store digital signage network. 

Learning outcomes for attendees:

• Learn how a digital signage network has helped Norsk Tipping to strengthen its brand, increase sales, make it more attractive for retailers to sell its products and maintain customer confidence

• Hear about what was involved in the implementation of the digital signage network including timescales, challenges and costs

• Learn how a digital signage network has boosted Norsk Tipping’s ROI by streamlining operations and eliminating the need for printed P-O-P material

• Learn what must be considered when implementing a digital signage network including planning, pitfalls, testing and project management

For more information, contact the POPAI office - tel. 01455 554848 or email HERE

Location: Institute of Practitioners in Advertising (IPA), 44 Belgrave Square, London, SW1X 8QS

Attachment #1: View Document