Autumn POPAI Meeting - Insights in Action

A special event focused on and put together solely to provide some of the latest in-store insight, this meeting will prove invaluable to all who attend.

Headlining the event will be seasoned shopper researchers, Shoppercentric, whose previous presentations for POPAI have always been much sought-after.

This time, Shoppercentric's Managing Director, Danielle Pinnington, will present, 'Playing Out the Olympic Games In-store' including:

• Can you turn sponsorship into an in-store tactic?
• What challenges does the Olympic Games format present?
• Thinking about the shopper mindset


Also featured will be a specially commissioned ‘Back to School’ Research Report based on a mystery shopping and P-O-P evaluation programme and an update on some of the most recent results from MARI.


Unilever will present a short case study highlighting the practical implication of applying MARI in a working retail environment.  

With POPAI Working Groups revealing the latest developments in areas such as the Green Project, Digital Media in Retail (DMiR), Education and the Retail & Brand Forum (RBF), this autumn opportunity will be packed with insider knowledge and good advice.

A must for anyone involved in the P-O-P industry...and it’s FREE to members!

Location: Leicester Tigers Rugby Club, Aylestone Road, Leicester, LE2 7TR

Members: £ FREE   |   NON-Members: £ FREE

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