From Roadside to Retail - a Combined Digital Event

In their first joint event, The Screen UK and POPAI UK & Ireland are combining to hold a morning briefing
on the use of digital signage in-and-around the retail environment.

‘From Roadside to Retail’ will examine how brands and retailers are using digital out-of-home media to communicate with customers throughout the retail journey - driving shoppers into the malls then into the stores and finally to the tills.


The meeting will be held at London’s newest and largest undercover shopping destination, the Westfield Shopping Centre. Attendees will hear brief presentations from leading industry experts before undertaking a guided tour of the Westfield site, one of the very few purely digital media advertising sites in the world.

This unique session will provide invaluable insight into the opportunities for targeting customers with digital out-of-home whilst offering ample time for for networking and discussion of the points raised.

Guest speakers include:



John Pizzamiglio, Head of Media Westfield

'The Westfield Experience'

                                             Background to the Westfield Shopping Centre and
                                             their work undertaken across the digital medium.



'Selling Media Within the Shopping Mall Environment'




'The Impact of Large Format LED Systems' including:

Ocean's unique mega-site on the Holland Park roundabout.


   'Connecting Retailers Directly to Consumers'

    Learnings from Connect's wayfinding system which
    connects retailers to the public via interactive screens
    and retail offers.


'The New Concept Design for Sky's Retail Stores'

Sky's retail stores at Westfield and the role digital media plays to create the contemporary paper-free zone that champions Sky's digital brand, drives footfall and delivers new customers.

       


PLEASE NOTE

All previously advertised free places for POPAI members have now been booked. The remaining places (available on a paid-for basis only) will be processed strictly on a first come, first served basis.

Please book NOW to avoid disappointment as registrations on the day will NOT be possible.

To book, click on the 'Book NOW' button below or call the POPAI office on 01455 271856


DIRECTIONS TO THE VENUE

Go to the upper level or level one of the Westfield Centre, find the Apple store, go to the corridor at the side of the Apple Store, take the lift to level two.

Location: Westfield Shopping Centre, Centre Management Suite, Ariel Way, London, W12 7GF

Members: £95.00   |   NON-Members: £95.00

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