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Global Retail Trends Report - The connected journey by GDR Creative Intelligence

Omni-channel retail has taught us that the customer journey is no longer linear.

Pre-shopping research and post-purchase advocacy have extended the journey time and taken it into new territories, online and offline. As technological advances are beginning to impact not only the customer but the traditional store format and the role of sales staff, brands must ask themselves if they are on the right path.

Includes case studies on the following:

  • Topshop's real-time Fashion Week billboards
  • Starwood Hotels reimagines the role of the front desk
  • Square Order anticipates a cafe customers arrival and order
  • Rebecca Minkoff's connected store
  • Pocket Contour gives personalised make-up instructions

Created exclusively for POPAI members by GDR Creative Intelligence in May 2015.

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