Latest News from POPAI.co.uk

POPAI Awards 2011 Nominations

Fri, 01 Jul 2011 09:37:20 GMT

This year's POPAI Awards Nominations were announced at the In-Store Show on 29th June 2011.

To view ALL of this year's record number of entries, CLICK HERE

In-Store Insights - FREE Summer Issue

Wed, 23 Dec 2009 11:43:46 GMT

Well-received by the industry and with an enviable subscribers list increasing daily, the Summer 2011 edition of In-Store Insights is available FREE of charge.

Dedicated to covering all aspects of the UK retail marketing industry with in-depth features on the issues that matter, our editorial coverage aims to tackle topics affecting the industry, improve understanding and help improve in-store performance.

Inside Issue Six

Inside issue six you'll find out why choosing the right display materials still touches at the heart of in-store engagement and how an evolution in shopper behaviour is pushing DIY retailers and brands to think differently.

There is also a preview of the In-Store Show, a review of an extended measured medium study by PepsiCo and much more besides.

Inside every edition of In-Store Insights you'll find thought leadership and insight from leading retailers, brands and suppliers on a range of retail marketing issues plus profiles and interviews with some of the industry’s most influential retail and brand professionals.

We also get under the skin of recent P-O-P projects to bring you detailed analysis of their success and unearth the latest developments in research and retail display from around the world.

Why choose In-Store Insights?

In-Store Insights magazine reaches a targeted audience of leading retailers and brands from across the UK and Ireland. Readers also include key decision makers from agencies, designers, manufacturers, digital vendors and suppliers of ancillary in-store services.

With a total circulation figure of 3,700 qualified contacts per issue,* the magazine offers a unique way to market your business to key P-O-P decision makers.

Advertising opportunities

There are currently a limited number of advertising opportunities available for issues Q3-4 in 2011. There is also a reserve list for premium space which may have already sold out. For more information and to book, call Mark Hillier on 01455 271856 or email him here

Download a media pack here.

* Circulation figure includes existing POPAI membership database

Advertise Your Business on the POPAI Website

Fri, 16 Oct 2009 09:24:02 GMT

The Members Directory is one of the most frequently visited pages on the POPAI website. Various advertising opportunities are now available to help promote member companies, from web links to full banner adverts.

Contact the POPAI office for more information - tel. 01455 554848 or email HERE

P-O-P eCourse

Wed, 16 Sep 2009 14:48:23 GMT

POPAI's web-based learning course designed to give an entry-level overview of the P-O-P industry is now available online.

The interactive and self-paced e-Course offers learners a concise, practical grounding in the day-to-day workings of the industry with five 30-minute sessions covering:

• The retail environment
• Shopper behaviour and the role of P-O-P
• Processes involved in the production of temporary, permanent, digital and
semi-permanent P-O-P
• Hot topics in P-O-P today (including green issues, measurement, effectiveness and compliance)
• Digital Media in Retail

The course will take approximately four hours to complete and has been designed to fit around a busy work schedule with learners able to save progress and revisit modules at any time. It also includes downloadable handouts. A certificate is awarded upon completion.

Individual places on the e-Course are priced at £115 for POPAI members and £175 for non-members with a 15% discount available for bookings of five places or more. Certification upon successful completion.

What people are saying:

“Easy to use, brilliant format and as I am new to the retail environment, it was extremely useful from an overview perspective. Thoroughly recommend it!”
Samantha Tremlin, Retail/3D Project Manager, Dyson

“I found the content to be extremely relevant for my role as Trade Marketing Manager; undertaking the course gave me a greater insight into and understanding of the P-O-P industry as a whole. The way the course was presented in manageable segments was very helpful and the use of imagery made the whole experience a very interactive one.”
Dermot Martin, Trade Marketing Manager, Jacob Fruitfield

For more information and to book, click HERE