|
New Marketing Association Alliance Launched
Tuesday 15 April 2008
POPAI is proud to be a founder member of the newly formed Marketing Association Alliance (MAA) which made made its debut at the Promotional Marketing Exhibition (PME) at Olympia, London in April 2008.
The MAA is positioned to share knowledge and experiences across all marketing disciplines and highlight how they all form part of integrated marketing campaigns within the wider marketing industry. Members include the BPMA (British Promotional Merchandise Association), DMA (The Direct Marketing Association), ISP (Institute of Sales Promotion), POPAI (Point of Purchase Advertising International), IPIA (Independent Print Industries Association) and The VA (Voucher Association).
|
The POPAI Innovations at In-Store Conference will run alongside the keynote led conference programme and will form an integral part of the In-Store Show. FREE to attend, three 90 minute slots over thr...
This year’s Spring POPAI meeting in April introduced both Kellogg and Shoppercentric to a near-capacity audience of attendees. Addressing both POPAI members and non-members, each offered their u...
POPAI is proud to be a founder member of the newly formed Marketing Association Alliance (MAA) which made made its debut at the Promotional Marketing Exhibition (PME) at Olympia, London in A...
POPAI organise a full calendar of events, conferences and seminars for 2008 - open to both members and non-members.To download the calendar, click HERE...
POPAI has published the results of a two-year study into the P-O-P supply chain examining the processes that are involved in successfully implementing P-O-P campaigns at the facing. Headline findings ...
The Members Directory is one of the most frequently visited pages on the POPAI website. Various advertising opportunities are now available to help promote member companies, from web links to full ban...
|