POPAI Environmental Guide & The Green Project
Monday 23 June 2008
The purpose behind the 'Guide to Environmental Best Practice' is two-fold:
1. To provide basic guidance to brand and retail members about what areas they should be looking at with their suppliers to reduce the impact on the environment caused by P-O-P.
2. To provide suppliers with a reference point for their activities in this area.
The next step of the process is the Green Project designed to encourage POPAI members to formally commit to reducing their environmental impact. By signing up to the Green Project, members will agree to work towards and monitor self-imposed KPI’s over a period of 18-24 months, with details of progress be reported on via a portal on POPAI’s website. Members will be given accreditation for this commitment provided they show continuing evidence of activity.
Information gathered from the two-year Green Project will be used by POPAI to set benchmark minimum standards that companies operating within the industry must comply with in order to be accredited with a POPAI Kitemark for Environmental Best Practice, which will help those involved throughout the P-O-P process to make more informed decisions about what is placed in-store, how it is produced and what happens to it afterwards.
Full details of the project and sign-up forms are available by clicking here
The Green Project inaugural meeting took place on Tuesday 2nd September in Northampton. A summary report of this event will be made available shortly.
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