Date: Thursday 22 May 2014 from 9:00 AM to 1:00 PM
Learn the secrets behind display effectiveness
THIS EVENT IS NOW SOLD OUT
A one-off exclusive event providing in-depth research insight into P-O-P effectiveness based on the findings of the highly regarded and extensively referenced POPAI Grocery Display Effectiveness Study.
Effectiveness is one of the top talking points with both clients and suppliers. Join us for this half-day event to hear insight from the people behind the study about the influences on P-O-P display. Based on research of more than 7 million shopper interactions, the workshop-style sessions are guaranteed to provide valuable insight into how to make more informed decisions to improve retail performance.
Topics covered:
- The whole store perspective including the basic rules of shopping and the effect of P-O-P on shopper behaviour
- A comparison of store groups and formats and the golden rules for P-O-P effectiveness
- Display effectiveness and shopper behaviour insights in the following categories:
- Confectionery
- Soft drinks
- Breakfast products
- Health & beauty
All delegates will also receive:
- Complimentary 16 page Display Effectiveness Report, exclusive to the event, providing qualitative commentary around the key features of shopper behaviour and vital reference material (not available after the event – only available to delegates)
- Complimentary copy of 'P-O-P Advertising & The Shopper' the textbook published by POPAI UK & Ireland
Presenters
Martin Kingdon, Director General, POPAI UK & Ireland
Anthony Prior, Head of Research, POPAI UK & Ireland
If you have any questions about the event please contact the office on 01455 271856 or info@popai.co.uk.
Location: 30 Euston Square, London, NW1 2FB