Date: Thursday 17 September 2015 from 9:00 AM to 11:50 AM
A must-attend event for retail marketers, creative agencies and P-O-P manufacturers in Ireland.
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Kelly Latham-Gough
Senior Marketing Manager Store Format
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Colin Gentry
Innovation Researcher
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Fergal Downey
Managing Director
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Mike Wilkinson
Sales Director
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New store format: transforming the Wickes's customer journey
Download presentation from library
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Get a grip: Make the intangible touchable, and give the physical meaning
Download presentation from library
Download report
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Lets get Phygital!: How digital is transforming physical retail
Download presentation from library
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Insight into Global Lottery POP as a Brand
Download presentation from library
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- Wickes's 5 year plan
- The way customers shop and what they are shopping for
- Five key focus points: space allocation, counters, better navigation, new layouts, and an improved look and feel
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- Lend the abstract a physical form and put it in customers’ hands
- Try your hand at implementing gesture, marketing’s next frontier
- If seeing is believing, then ensure the shopper has faith in the offline product
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- The strategic imperative driving adoption of digital technologies in physical stores
- What technologies are shaping the retail experience
- What does the future hold for brands and retailers
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Traditional vs. technology in the lottery brand environment
- Consumer experience – delivering the message
- Recognising lottery as a brand category and an insight into the brands POP needs
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If you have any questions about the event please contact the office on 01455 613651 or info@popai.co.uk.
Location: Radisson BLU, Dublin Airport, Swords Road, Co. Dublin, Ireland
Members: £ FREE
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NON-Members: £100.00