Research Working Group
The Role of the Group and the Importance of Research
The POPAI UK & Ireland Research Working Group's role is to combine the group’s extensive knowledge and capabilities of research with the needs of both the POPAI membership and the marketing at retail industry.
Insight and practical knowledge of the effectiveness of in-store are always highlighted in any survey conducted by POPAI as being one of the leading benefits of membership.
The Research Working Group also develops the research needs of the other working groups within the organisation such as Digital and Technical.
The Make-up of the Group
Guy Vaughan
Research Working Group
Volunteer Head
Other executives in the group include:-
Paul Clarke Helen Davies Anthony Earl
Line Packaging & Display bezier group DisplayPlan
Martin Kingdon Amanda Langford
POPAI UK & Ireland CJ Services
Tony Lewis Roger Smith
Vision One DisplayPlan
The various disciplines of research, field marketing, production and the supply of P-O-P stimulate creative thinking by which to develop projects for POPAI.
Upcoming Meetings and Discussion Topics
The Research Working Group meets quarterly throughout the year - usually two weeks before the next POPAI Meeting - in order to prepare for updating the membership on project developments.
Market Intelligence Library
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Guide to Market Intelligence
Click HERE to download
Market research, industry presentations and regularly updated guides and publications offer invaluable access to what the market is doing on a current and on-going basis. Contributors include major national and multi-national brand owners, retailers, industry leading agencies, producers and digital network suppliers.
To download archives
(FREE to members) click HERE
Contact
If you would like to contact or join the Research Working Group, please call
the POPAI office on 01455 271 856 or e-mail info@popai.co.uk