Why Join

If you’re considering becoming a POPAI Member, this page will tell you everything you need to know about the benefits of joining us.

At POPAI, our goal is to help professionals at every point along the in-store marketing chain to learn more about how to make retail marketing truly effective – what works, what doesn’t, and why. It’s a huge task but one which we, and our members, are passionately committed to.


Member Benefits


Join POPAI and you’ll have access to an extensive range of member-only professional resources to develop knowledge, improve the long-term effectiveness of your campaigns, and progress your own career development.


POPAI Membership brings a great range of benefits:
  • Thought leadership & knowledge sharing
  • Essential shopper behaviour insight
  • Tailored research services
  • Improved campaign management
  • Professional development
  • Innovation and trend presentations
  • Resource library and learning tools
  • Peer networking
  • Industry events and conferences
  • Global support network

Get involved…

As a POPAI Member, you’ll receive invites to the many inspiring and thought-provoking events organised by us throughout the year – a perfect way for you, your team and others in your business to learn first hand about how to improve the success of future campaigns, as well as the latest thinking and technologies that are shaping the industry.

POPAI is your trade association. Everything we do is dedicated to making sure that our work directly benefits your business and your team. As a POPAI Member, you’ll also have the chance to input into shaping how POPAI works for you. From time to time, we’ll ask you what you think of the work we do, what we should be doing more, and how we can make a positive difference to the daily challenges you face in delivering successful in-store marketing campaigns.


Keep updated…

Stay updated on what’s happening in the world of in-store marketing, domestically as well as globally. We’ll send you weekly email news updates and copies of our quarterly industry magazine, In-Store Insights.

 

JOIN POPAI NOW