What Can Be Entered
The POPAI Awards recognise excellence in the P-O-P market, a market worth in excess of £1bn per annum in the UK and Ireland. The Awards are designed to maximise the opportunities for entry, to show the strength of the industry and provide maximum value to all those involved.
This year's POPAI Awards competition was launched on 10th February 2011 at the AGM & POPAI Meeting and was open to any designer or producer of P-O-P material, advertising/marketing agencies, services companies, brand owners or retailers; members and non-members. The competition officially closed for entries on 6th May 2011.
Competition Rules 2011
A display with a run of 50 units or more designed or manufactured by a UK or Ireland producer for either an international or domestic customer may be entered. Displays designed or manufactured in the UK or Ireland for export are also eligible.
Displays with a run of less than 50 units may be entered into the 'Flagship, Bespoke and Short-Run' category.
For the digital content and network categories, entries must have operated in a retail environment for a minimum period of two weeks between 1st March 2010 and 1st April 2011. Entries must have been produced and/or supplied by a UK or Ireland provider for either an international or domestic customer.
Entries must have been produced and shipped between 1st March 2010 and 1st April 2011. However, yearly programmes such as automotive campaigns scheduled for year 2011 models are eligible.
Entrants must sign to the effect that they hold copyright for the entry or have permission from the holder to enter the awards and that the copyright holder does not require recognition.
All entries will be graphically displayed at the In-Store Show at Olympia, London between 29th-30th June 2011 and online permanently in the POPAI UK & Ireland Awards Gallery along with a truncated case study. Nominations will be announced at midday on the first day of the Show - 29th June 2011.
Entries will also be placed in the Global Creative Gallery - a global resource from POPAI North America that promotes the best in P-O-P as a benefit to POPAI members. The Gallery showcases the best displays and offers an opportunity for companies to be promoted around the world.
Click on the "Categories for 2011" menu for a full category breakdown.
A complete 'Guide to Entering the POPAI Awards.11.
(including full details of the entry fees) is available to download HERE
To view a sample case study, click HERE
For FAQs, click HERE