Hair Products and Fragrances
To return to view all award categories for this year,
click here.
| Entry Title |
Armani Diamonds |
| Category |
12. Hair Products and Fragrances |
| Company Name |
Kesslers International Ltd |
| Client Company Name |
Armani Diamonds |
| Year Entered |
2008 |
Target Environment
In multiple stores e.g. Boots; department stores; prestige pharmacy outlets.
....
[More]
Materials
High gloss black styrene
Clear fabricated acrylic
Mirror styrene
Wood
Basic up mirror
Injection moulding
....
[More]
Objectives
The launch of Emporio Armani Diamonds, with Beyonce as the star endorsement, has been an enormous success for L'Oreal.
Launch expectations exceeded their original estimates, and the bottom line contribution of the brand both at Christmas and first....
[More]
|
| Entry Title |
Valentino Rock & Rose FSDU |
| Category |
12. Hair Products and Fragrances |
| Company Name |
Pointer (part of the bezier group) |
| Client Company Name |
Procter & Gamble |
| Year Entered |
2008 |
Target Environment
Debenhams....
[More]
Materials
MDF spray painted
Black acrylic with foil blocked logos
Vaccum formed styrene panels
Powder coated metalwork sub structure frame
....
[More]
Objectives
The main objective was to promote Rock n Rose as a launch whilst providing showstopping presence in store, using elements of brand equity.
The creation of the floor furniture drew from the boudoir feel contained within the above the line imagery of ....
[More]
|
| Entry Title |
Davidoff Adventure Counter Top & Apron |
| Category |
12. Hair Products and Fragrances |
| Company Name |
Pointer (part of the bezier group) |
| Client Company Name |
Coty Prestige |
| Year Entered |
2008 |
Target Environment
Boots....
[More]
Materials
Vacuum formed styrene
Artificial grass
Real wood logs
Cardboard....
[More]
Objectives
The promotional execution drew heavy influence from textures contained within the above the line imagery and extracts from the TV series.
The display was designed to form a progressive backdrop to the carefully designed product packaging. The idea b....
[More]
|
| Entry Title |
Cacharel Mother's Day Counter standing Unit |
| Category |
12. Hair Products and Fragrances |
| Company Name |
PPE Limited |
| Client Company Name |
L'Oreal (Luxury Products) |
| Year Entered |
2008 |
Target Environment
On counter in the cosmetics area of John Lewis, House of Fraser, Debenhams, Boots and independent chemists and cosmetics stores.....
[More]
Materials
Materials
Manufactured in steel with optional printed display board skirt
Processes used
Powder coated steel construction with vinyl cut logos and lettering. Powder coated and screen printed steel base.
....
[More]
Objectives
Brief
To develop and manufacture a counter standing display to complement a floor standing unit. The unit needed to promote and merchandise Cacharel fragrances for a Mother's Day promotion. Units were required to display a free promotional bag and t....
[More]
|
| Entry Title |
Cacharel Mother's Day FSDU |
| Category |
12. Hair Products and Fragrances |
| Company Name |
PPE Limited |
| Client Company Name |
L'Oreal (Luxury Products) |
| Year Entered |
2008 |
Target Environment
Mid floor in the cosmetics area of John Lewis, House of Fraser, Debenhams and large Boots stores....
[More]
Materials
Materials
Manufactured in steel and acrylic
Processes used
Powder coated steel construction with vinyl cut logos and lettering. Base incorporates screen printed clear acrylic panels.
....
[More]
Objectives
Brief
To develop and manufacture an eye-catching floor standing display to promote and merchandise two different Cacharel fragrances for a Mother's Day promotion. Units were required to display a free promotional bag in such a way as to have the han....
[More]
|
| Entry Title |
TWISTED SISTA |
| Category |
12. Hair Products and Fragrances |
| Company Name |
PURE POINT OF PURCHASE LIMITED |
| Client Company Name |
URBAN THERAPY PRODUCTS LIMITED |
| Year Entered |
2008 |
Target Environment
Superdrug stores.....
[More]
Materials
Plastic
Card
Print
....
[More]
Objectives
Pure Point of Purchase Limited, was appointed by Urban Therapy to assist in their requirements for an in-store promotional display.
The brief was to create a display to highlight the new band Twisted Sista. The unit was to actively promote the ....
[More]
|
| Entry Title |
Head & Shoulders In-store semi-permanent display |
| Category |
12. Hair Products and Fragrances |
| Company Name |
Saatchi & Saatchi X & Barrows |
| Client Company Name |
Procter & Gamble International Operations SA |
| Year Entered |
2008 |
Target Environment
The in-store tool design is to feature in supermarkets, high frequency stores, and drug-store. The displays were designed to be flexible in terms of materials, manufacturing, stocking and implementation to suit local requirements - from the smallest ....
[More]
Materials
The specifications detailed below are one of several flexible versions of the unit made.
Drawing its inspiration from the sleek bottle this inviting display clearly segments the full boutique offering, and builds H&S equity by using the eye-catchi....
[More]
Objectives
Background:
Head & Shoulders' mission is to help people live their lives uninhibited by scalp issues and ultimately, feel freedom to be themselves. In 2007 Head & Shoulders hit the market with a major global brand restage in accordance with this mi....
[More]
|