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| Entry Title |
Thorntons Ice Cream Cones |
| Category |
4. Confectionery & Snack Products – Permanent Display |
| Company Name |
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| Client Company Name |
Thorntons |
| Year Entered |
2012 |
Target Environment
Retail Environment: Thorntons own stores UK & Eire
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Materials
•The pavement cone was manufactured using UV stabilised HIPS, 4 colour screen printed, vacuum formed to shape and was supplied with an outdoor-grade, powder-coated base •The interchangeable graphic panel was produced on 2mm PVC and adhered using Velc....
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Objectives
Despite ranking as one of the top 20 brands in the UK (according to BrandIndex), Thorntons is not as well known for its ice cream as it is for its chocolate or toffee. Research suggests that less than 10% of Thorntons customers know that they also se....
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| Entry Title |
Thorntons Mid-Floor Display Tables |
| Category |
4. Confectionery & Snack Products – Permanent Display |
| Company Name |
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| Client Company Name |
Thorntons |
| Year Entered |
2012 |
Target Environment
Retail Environment: Thorntons Store
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Materials
The materials used for manufacturing this unit include MDF, glass, vinyl foil and consumables including castors. The tables were primarily constructed from MDF. The client had asked for a spray painted finish in plum & cream however, we recommended t....
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Objectives
Historically, Thorntons have used small round units in the centre of their shop floors to display impulse products. Whilst these units always suited the small footprint of a ‘typical’ Thorntons store format, they were not successful in increasing dwe....
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| Entry Title |
PepsiCo Walkers Crisps Parasite Unit |
| Category |
4. Confectionery & Snack Products – Permanent Display |
| Company Name |
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| Client Company Name |
PepsiCo UK and Ireland |
| Year Entered |
2012 |
Target Environment
Managed Impulse Accounts and independents.
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Materials
Materials and production processes The unit comprises five simple components – the cylinder, a base plate, a header and two S-shaped hooks. The cylinder and the header are printed with a simple Walkers logo and die cut, providing ultimate versatility....
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Objectives
How the entry achieves its marketing objectives Introduction: PepsiCo is a global food and beverage provider whose brands include Walkers Snack Foods/Crisps, which in turn encompasses a number of other popular snack brands such as Doritos, Quavers, M....
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| Entry Title |
Asda Dip Breaker |
| Category |
4. Confectionery & Snack Products – Permanent Display |
| Company Name |
Display Plan Limited |
| Client Company Name |
PepsiCo |
| Year Entered |
2012 |
Target Environment
In 2011 PepsiCo were putting more focus on Dips merchandising to drive the purchase of Doritos dips with Doritos chips. A solution was needed for a main aisle concept that would bring the Dips products to life within the Snacks category giving produc....
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Materials
Powder Coated Metal Cardboard PetG
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Objectives
The brief was to promote the Doritos sharing packs and Doritos dips together and to create a greater shopper interest in the Dips category. The solution was to be capable of supporting both the SRP formats in existence at the time of the brief being ....
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| Entry Title |
Walkers 5 & 10 Box Extension |
| Category |
4. Confectionery & Snack Products – Permanent Display |
| Company Name |
Display Plan Limited |
| Client Company Name |
PepsiCo |
| Year Entered |
2012 |
Target Environment
The targeted environment is the front of store in major grocery retailers.
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Materials
Powder Coated Steel Card Graphics Hessian (Jute) Fabric + Velcro (Nylon & Polyester) ABS Extrusion
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Objectives
The current Walkers 4 & 8 box units deliver a quick merchandising solution mainly for grocery retailers. It can be sited in a variety of locations, however, it is primarily sited at the front of store to deliver adjacency of crisps and snacks to sand....
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