POPAI Awards 2024

Winning a POPAI Award is highly prized by industry clients and suppliers alike and sends the message that your business is dedicated to creativity, innovation and excellence in shopper engagement.

With a broad range of categories, the awards cover all aspects of the industry. Your submission will be judged by an independent panel of esteemed retail and brand professionals.

What it costs to enter:

The small print:
Terms and Conditions 

Whether you work in temporary display, permanent display, retail design, shopper technology, or implementation there is an awards category for your entry. 

The main categories are made up of categories for both permanent and temporary displays.

There are also categories for:

• Sustainability
• Digital Solutions
• Insights
• Experiential
• Omnichannel
• In-store campaigns
• Wholesale
• Merchandising
• Window Display
• Store Design
• Shop-in-Shop & Pop-Up
• Installation Project Management 
• Innovation 

Your work is judged and nominated for an award according to POPAI’s set criteria by a panel of esteemed retail and brand professionals.

Judges are asked to consider several important factors when deciding on whether an entry is worthy of nomination including how well the entry:

• Meets the brief and satisfies both brand objectives and shopper needs
• Overcomes practical in-store challenges and demonstrates original thinking
• Performs in terms of retail impact - was it well executed and relevant to its context?
• Communicates brand and promotional messages
• Performs against key performance measures

Watch a video about the judging process.

Download the Entry Guide for more information and Judging Criteria.