http://www.POPAI.co.uk/ en-gb Sat, 04 Feb 2012 08:50:06 GMT http://www.POPAI.co.uk/Blog/The-challenge-of-delivering-sustainability-in-Point-of-Purchase/ 364dbca4-db81-4da4-892c-a49f91536ff9 ddd, dd MMM yyyy HH:mm:ss GMT The challenge of delivering sustainability in Point-of-Purchase By Nick Widdowson, range and merchandising manger Unilever UK. Over the past six months I have started to become slightly obsessed with the issue of sustainability. Not only have I been heavily involved in supporting the launch of POPAI’s Sustainability Standard (PSS), as well as our ongoing commitment to sustainability within Unilever. The launch of our Sustainable Living Plan in November last year saw our CEO set out over 50 social, economic and environmental targets for the business, focused not only on the company in its direct operations, but also its suppliers and Unilever consumers. Clearly, this is a major commitment, on an almost unprecedented scale. Such top-down corporate initiatives are often critical to raising internal awareness around reviewing the environmental performance of current P-O-P display solutions, as well as the commercial importance of improving sustainability in this area. Of course, every retailer and brand manufacturer is likely to be at a different point in its journey towards greater corporate sustainability. Some led the way in driving environmental and sustainability issues, others did (and still are) following. Most importantly, people are doing something, whatever stage they are at in the process. And yet, the issue of sustainable management during implementation of retail marketing campaigns is often still low on the agendas - corporately, or even within marketing team. Maybe it is a case of not wanting to raise your head above the parapet. As every marketers knows all too well, from time to time that’s not something you want to be quick to do. But you know, yes, it will be hard but we will be doing it for the common good of the industry, so on we should press with setting our own targets for improving the sustainability of the campaigns we brief to represent our brand values in-store. To what level have you internally discussed the issue of improving sustainability of P-O-P campaigns? Read part 2/4 next Wednesday – The myth that sustainable P-O-P always costs more. http://www.POPAI.co.uk/Blog/Welcome-New-Retailer-and-Brand-Forum-Blog/ e1765079-e30c-4c41-9ca8-86569c9dcf2d ddd, dd MMM yyyy HH:mm:ss GMT Welcome: New Retailer and Brand Forum Blog A new feature from POPAI UK & Ireland, the digital blog called RBFonline, will bring together thought-leadership, insight and knowledge sharing from leading industry figures. Contributors to RBFonline will seek to raise debate around the impact of emerging technology and the changing face of in-store marketing for those working in the point-of-purchase industry. The blog is exclusive to retail and brand marketers and will offer huge scope for interactivity and knowledge sharing via social media. RBFonline already has a number of contributors lined up who will be posting in the coming weeks, but there will be opportunities for others to contribute. Please contact editor@popai.co.uk if you are interested in having an article published online in the future. http://www.POPAI.co.uk/Blog/New-Blog-Coming-Soon/ 776bb90a-a51b-4e74-a6de-18309e0f9a89 ddd, dd MMM yyyy HH:mm:ss GMT <p>Watch out for our new blog coming Summer 2010.</p >