POPAI Green Project

POPAI UK & Ireland is committed to promoting environmental best practice within the retail marketing industry, helping retailers, brands and suppliers alike formulate strategies for reducing their environmental impact throughout the entire P-O-P lifecycle.

Worldwide we are aware that sustainability is an emerging issue with the pressure on resources having a profound effect on the way our members approach their businesses. It has a great impact on the way they source materials, develop manufacturing and packaging processes and deliver their products. This initiative marks a starting point for our industry to assist us in developing responses to this important issue jointly with our members.

The initiative will provide industry decision-makers with insight and strategies to improve their environmental performance to meet the consumer demand for more environmentally responsible products. It is also a good opportunity for business innovation and better design to use recyclable materials, less resources and lower costs resulting in a more competitive solution.

A sustainable point of purchase display will be defined as one that can be produced, distributed, used and recovered with the minimum of environmental impact.

How will we achieve these aims?

To achieve these aims POPAI UK & Ireland will undertake the following activities:

• Bring members together to set objectives and implement plans to reduce the environmental impact of their activities and monitor performance.
  
• Hold half-yearly meetings with participating members to update on policy progress, feedback performance levels and facilitate membership involvement.
  
• Encourage its members to adopt good environmental practices.
  
• Identify environmental risks within the industry and suggest guidelines to reduce impacts.
  
• Promote the responsible use of natural resources, water and power in order to minimise the environmental impacts of manufacturing and logistic processes.
  
• Promote recycling and the use of sustainable resources wherever feasible.
  
• Continually strive to improve members’ environmental practices through training, educational seminars and access to research.
  
• Enter all participating members into a new environmental category at the annual POPAI Awards.

Green Project Presentations

Inaugural Green Project Meeting
2nd September 2008

Taking Steps Towards a Greener In-store - The Launch of the Green Project
Presenter: Unilever UK & Ireland

Includes:

• POPAI’s two-year plan to reduce the environmental impact of P-O-P
• Learn how to set your own K.P.I’s
• Understand brands & retailers plans to incorporate K.P.I's into their own working practices
• The industry benchmark for P-O-P

Lean Footprint
Presenter: UK First

Includes:

• The global impact of carbon emissions on the environment
• How to audit your business using the FIRA Furniture Footprinter
• Designing for low carbon + seven waste categories - cost v carbon
• Personalised action plans for your business

Green Project Seminar
12th February 2009

Review of Progress & KPI's
Presenter: Andrew Hempsall, POPAI Head of Technical Working Group

Environmental Considerations of Material Selection
Presenter: Dr Joyce Tsoi, Brunel University & Andrew McCall, ROI Team

Environmental Design Considerations
Presenter: Dr Busayawan Ariyatum, Brunel University

Environmental Design, Materials and Recycling
Presenter: Steve Lister, Robert Horne Group

How can I get involved?

By signing up to participate in the Green Project, you are committing to take active, measurable steps to reduce the impact on the environment caused by your company’s activities.

To help you, POPAI has produced a ‘Guide to Environmental Best Practice’ which contains useful information and advice including a section on getting started.

This project will continue for two years. As you remain active during this time, reporting your progress through this website and at half-yearly meetings to formulate long-term strategies and industry benchmarks, you are entitled to use the Green Project logo.

Summary of Requirements:

• You will need to provide POPAI with one main contact.
  
• You must commit to setting and measuring your own KPI’s across a number of areas (see the section on practical implementation).
  
• Your performance must be reported to POPAI at least every six months through the POPAI website.
  
• Attendance at the half-yearly meetings is mandatory.
  
• Failure to comply with any of these requirements may result in your company being asked to leave the project and your details removed from the list of project participants on the POPAI website.

It only takes two minutes to sign up to the Green Project. Fill in your details here and we'll be in touch about what to do next.

Primary Contact
Company Name
Company Address
Telephone
Email Address
What is your Core Activity?
	Brand Owner / Retailer Design Manufacture/Production Logistics & Fulfilment Ancillary Services Other (please specify)
Please weight the amount of each material you use as a percentage of your overall usage.
	Material Type Our Example Your % Board & Paper 65% Wood 10% Plastic 15% Metal 5% Glass 5% Digital Screens 0%

By clicking below you are committing to join POPAI's Green Project, working to reduce our environmental impact, reporting on performance against our own KPI's and helping POPAI work toward environmental best practice benchmarks for the P-O-P industry. You should also understand that failure to comply with the requirements may mean you will be asked to leave the project.