In-Store Insights

What is In-Store Insights magazine?

In-store Insights Magazine is the definitive publication for the P-O-P industry in the UK and Ireland. Published four times a year, it is read by 4,500 retail marketing professionals. Each issue, we get under the skin of the challenges marketers face, unearth the trends and developments affecting the industry, bring you the latest in-store research and campaign analysis, as well as in-depth profile interviews with some of the industry’s most senior P-O-P decision makers. This is supported by quality editorial and thought leadership contributions from some of the industry’s most senior client side figures.

 

Inside Issue 8: Winter 2011

This issue, our 'Sector Report' looks at the dramatic shift in shopper behaviour in the entertainment retailing whilst our 'Decision Maker' interview investigates how and why ASDA is combining retail marketing and media experience to help brands place P-O-P at the heart of their shopper engagement strategies. Also, 'Campaign Analysis' explores the rationale behind the campaigns to scoop 'Display of the Year' at the 2011 POPAI Awards, and 'Education Briefing' previews the new POPAI Textbook.

Advertising Opportunities

Offering unparalleled access to decision makers within the UK P-O-P industry, who all have budgetary control, In-Store Insights magazine gives you a unique way to market your business.

There are currently a limited number of advertising opportunities available for the 2012 issues. There is also a reserve list for premium space that may have already sold out. For more information and to book, contact us or use the menu on the left.