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Search by Category (Show All) Digital Media in Retail Effectiveness, Compliance, Measurement and R.O.I Industry Analyses & Trends Materials, Manufacture/Design Processes & Technical Innovations Other Regulations, Legislation & Best Practice Shopper Behaviour The Retail Environment The Role of P-O-P in Brand & Retail Communications

Below are a list of related documents. Click on a More link for more details on how to download the document.

• Brands Attitude to P-O-P from a PepsiCo Perspective
  Duncan Richmond is Merchandising Manager at PepsiCo UK. Here, Duncan looks at PI 'live initiatives' at P-O-P, understanding Return on Investment and relationships with external suppliers.... More...
  By: PepsiCo
  Type: Industry Presentation
  
• Connecting the Dots to the Future
  Director General of IPA, Hamish Pringle, asks questions such as, 'what is the future of advertising' and 'where will new business come from?' in a presentation which offers insight into the profound effect of digital media on P-O-P and new approaches to remuneration. ... More...
  By: IPA
  Type: Industry Presentation
  
• Consumer Insights in Recessionary Times
  This presentation by McConnells Advertising was made at POPAI's Irish Breakfast Briefing in May 2009. It included: 'An up-to-date report on consumer behaviour and attitudes.'... More...
  By: McConnells Advertising
  Type: Industry Presentation
  
• Consumer trends in the British food and drink market
  For full details and information regarding this download, please contact the POPAI office on: 01455 554848 ... More...
  Type: Industry Presentation
  
• Developing the Superdrug Next Generation
  Superdrug has undergone major in-store re-development. Here, Gerry Murphy, Group Marketing Director, shows how the Company has embraced latest technology and digital content to 'improve the message' and think differently about the the shopper mission.... More...
  By: Superdrug
  Type: Industry Presentation
  
• Global Trends in Retail & Display
  Maureen Johnson, CEO The Store, explores choice both here and in the far east. She claims that, 'convenience shopping is becoming a way of life not simply a retail format' and defines multi-format variants and relevant benchmarks.... More...
  By: WPP The Store
  Type: Industry Presentation
  
• Guide to Market Intelligence 2009
  ... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• Instore research - understanding the role of pop and maximising the returns through research
  For full details and information regarding this download, please contact the POPAI office on: 01455 554848 ... More...
  Type: Industry Presentation
  
• It's All About Choice...
  This presentation by Shoppercentric was made at POPAI's Shopper Insights Seminar in May 2009. It included: - The role of choice in driving response to the recession - Choice overload and shopper response - Promotions and choice... More...
  By: Shoppercentric
  Type: Industry Presentation
  
• Leading to a More Profitable Sale
  This presentation by Storecheck Marketing was made at POPAI's Shopper Insights Seminar in May 2009. It included: - How to drive shoppers to you - Adding value in-store - An alternative approach... More...
  By: Storecheck Marketing
  Type: Industry Presentation
  
• Management Summary of POPAI UK & Ireland studies
  Management Summary of POPAI UK & Ireland studies... More...
  Type: Market Research Study
  
• New Developments in Pan-European Retailing
  John Ryan, Stores Editor - Retail Week, presents...... More...
  By: Retail Week
  Type: Industry Presentation
  
• POPAI Final Spring document the Grocers 2005 (Compliance)
  POPAI Final Spring document the Grocers 2005 (Compliance)... More...
  Type: Market Research Study
  
• POPAI News Digest - April 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Measu... More...
  Type: Unknown
  
• POPAI News Digest - April 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included:  Cigar... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - April 2010
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Shopp... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - August 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - POPA... More...
  Type: Unknown
  
• POPAI News Digest - August 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included:  Retai... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - December 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - In-s... More...
  Type: POPAI Guide
  
• POPAI News Digest - December 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Chris... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - February 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Resea... More...
  Type: Unknown
  
• POPAI News Digest - February 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Niels... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - February 2010
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Healt... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - January 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Shopp... More...
  Type: Unknown
  
• POPAI News Digest - January 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Corpo... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - January 2010
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Power... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - July 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - POPAI... More...
  Type: Unknown
  
• POPAI News Digest - July 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included:  In-st... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - June 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Kraft... More...
  Type: Unknown
  
• POPAI News Digest - June 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included:  £3.9b... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - March 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Busin... More...
  Type: Unknown
  
• POPAI News Digest - March 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Insur... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - May 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Tesco... More...
  Type: Unknown
  
• POPAI News Digest - May 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Purch... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - May 2010
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - In-st... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - November 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Debe... More...
  Type: Unknown
  
• POPAI News Digest - November 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Measu... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - October 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Reta... More...
  Type: Unknown
  
• POPAI News Digest - October 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included:  Anoth... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• POPAI News Digest - September 2008
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included: - Harr... More...
  Type: Unknown
  
• POPAI News Digest - September 2009
  POPAI News Digest is a monthly issue sent to POPAI members in hard copy format at the end of each month. Compiled by POPAI, this quick and easy to read summary of trade media reports published throughout the previous month is compiled to reflect the interests of POPAI members including Research, Trends and Legislation, Retail, Digital and Brands. This month's headlines included:  Resea... More...
  By: POPAI UK & Ireland
  Type: POPAI Guide
  
• Results of POPAI Members Business Trends and Confidence
  Results of POPAI Members Business Trends and Confidence... More...
  Type: Market Research Study
  
• Results of POPAI Members Business Trends and Confidence
  Results of POPAI Members Business Trends and Confidence... More...
  Type: Market Research Study
  
• Results of POPAI members business trends and Confidence
  For full details and information regarding this download, please contact the POPAI office on: 01455 554848 ... More...
  Type: Market Research Study
  
• Retailing Futures: Challenges and Opportunities
  An examination of possibilities for the future of retail For full details and information regarding this download, please contact the POPAI office on: 01455 554848 ... More...
  Type: Industry Presentation
  
• Succeeding in a Recession
  Economic background and performance; shopper findings and adjusting behaviour in all areas.... More...
  By: McConnells Advertising
  Type: Industry Presentation
  
• Successful Shopper Marketing in the Teens
  This presentation made at POPAI's AGM & Meeting in February 2010 takes an inside look at the following: - Understanding why people buy and the post-recession mindset - Harnessing the power of technology and social media - Taking control of the retail experience ... More...
  By: Saatchi & Saatchi X
  Type: Industry Presentation
  
• The Effect of the Recession on Shopper Behaviour
  Presented by Shoppercentric at POPAI's Spring POPAI Meeting 2009, this study includes: - The extent of the effect of the recession on shoppers - The strategies shoppers are adopting - The implications for businesses now and in the long term ... More...
  By: Shoppercentric
  Type: Industry Presentation
  
• The Future of P-O-P Advertising - FULL VERSION
  The Future of P-O-P Advertising - FULL VERSION ... More...
  By: PIRA
  Type: Market Research Study
  
• The Future of P-O-P Advertising - SUMMARY
  The Future of P-O-P Advertising - SUMMARY... More...
  By: PIRA
  Type: Market Research Study
  
• Trends in design & shopfitting
  An overview of what is happening in retail in the High Street in the UK and Ireland and Europe. For full details and information regarding this download, please contact the POPAI office on: 01455 554848 ... More...
  Type: Industry Presentation
  

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