POPAI NEWS - for all those involved in retail marketing.

Technical Innovations at the In-Store Show

Thu, 01 May 2008 16:12:11 GMT

The POPAI Innovations at In-Store Conference will run alongside the keynote led conference programme and will form an integral part of the In-Store Show.

FREE to attend, three 90 minute slots over three days will encompass technical content including innovations in the environment, innovative use of P-O-P in-store and innovations relating to materials and processes.

Presenters confirmed include Robert Horne Group, Checkland Kindleysides, Vitrics, iblink retail theatre, Alcan, Quinine Design and Electroluminate.

For more information about the In-Store Show, visit the website HERE

‘P-O-P Every Bit As Important As Brand Building’

Fri, 02 May 2008 16:50:14 GMT

This year’s Spring POPAI meeting in April introduced both Kellogg and Shoppercentric to a near-capacity audience of attendees. Addressing both POPAI members and non-members, each offered their unique standpoint on two very different areas of retail marketing.

Frances Booth, Category Management & Customer Marketing Controller for Kellogg, presented, 'A snacking manufacturer’s perspective on the role of point-of-sale in the marketing mix.’ Making it clear that for Kellogg, P-O-P is every bit as important as traditional brand building especially when it comes to new categories, Frances explored the role P-O-P plays versus other forms of support including above the line. She also explained what Kellogg are learning about the do’s and don’ts of P-O-P.

The presentation concluded with a summary as to how the Company are changing the way in which they work with suppliers and how they are continuing to seek an open dialogue with them in order to generate new ideas and a reciprocal understanding of the Kellogg business.

Impulse Shopping on the Rise

The meeting also featured a presentation by shopper research agency, Shoppercentric, who unveiled their latest findings on impulse shopping.

Danielle Pinnington, Managing Director of the Company, looked at the factors driving the growth in impulse purchasing and provided an illustration of the way in which it reaches beyond Fast Moving Consumer Goods (FMCG). The presentation demonstrated a clear understanding of the role of impulse among shoppers, the channels that make it happen and the triggers which, in 2007, led to 31% of shoppers claiming 70% of items purchased were selected on impulse.

Attendees at this event have already been given access to download these presentations. They will be made available to all other POPAI members by the end of May 2008.

New Marketing Association Alliance Launched

Tue, 15 Apr 2008 16:40:29 GMT

POPAI is proud to be a founder member of the newly formed Marketing Association Alliance (MAA) which made made its debut at the Promotional Marketing Exhibition (PME) at Olympia, London in April 2008.

The MAA is positioned to share knowledge and experiences across all marketing disciplines and highlight how they all form part of integrated marketing campaigns within the wider marketing industry. Members include the BPMA (British Promotional Merchandise Association), DMA (The Direct Marketing Association), ISP (Institute of Sales Promotion), POPAI (Point of Purchase Advertising International), IPIA (Independent Print Industries Association) and The VA (Voucher Association).

POPAI Events Calendar 2008

Wed, 09 Jan 2008 11:43:34 GMT

POPAI organise a full calendar of events, conferences and seminars for 2008 - open to both members and non-members.

To download the calendar, click HERE

Study highlights ‘missing’ £430million return from POP

Mon, 17 Dec 2007 09:39:01 GMT

POPAI has published the results of a two-year study into the P-O-P supply chain examining the processes that are involved in successfully implementing P-O-P campaigns at the facing.

Headline findings from the research suggest that poor understanding and management of P-O-P campaigns could be costing retailers and brands up to £400 million in lost sales per annum.

The study polled 60 managers, drawn from each of the top four supermarkets and selected from the top 700 stores in the UK. These stores represent over half of the UK grocery sales.

The research identified that the industry as a whole would typically expect to lose 20% of potential non-promoted sales across 25% of all stores equating to 5% of total sales. But when it came to the impact that poorly executed promotional campaigns had on sales, the figure was even more significant rising to a 66.5% loss of sales in 30% of all stores and a 20% loss in additional sales overall.

IRI site figures estimate the total grocery turnover in the UK to be around £26 billion with the percentage on promotion equating to around 28.5%. On this basis the estimated loss from poor compliance is:

Non-promoted sales £242 M
Promoted sales £192 M
Total £434 M

Commenting on the reports’ findings, John Leventhall, Space Planning Manager with Woolworths, said: “The initial results are fascinating and reveal some interesting insights into the differing perceptions of those people involved in the journey of P-O-P from category to customer. The understanding that the report will give to those responsible for managing the complex process of P-O-P delivery will undoubtedly help towards better execution on future campaigns.”

The report is FREE to members of POPAI and £149 to non-members and is available to download from the POPAI website. Applications can also be made direct to the POPAI Office.

Advertise your business on the POPAI website

Tue, 20 Nov 2007 16:48:12 GMT

The Members Directory is one of the most frequently visited pages on the POPAI website. Various advertising opportunities are now available to help promote member companies, from web links to full banner adverts.

Contact the POPAI office for more information - tel. 01455 554848 or email HERE

POPAI Awards Gallery 2007

Sat, 18 Aug 2007 11:58:35 GMT

The POPAI Awards Gallery 2007 represents the best in P-O-P with some truly excellent entries. To view, click HERE

Irish P-O-P Breakfast Briefing "a huge success"

Thu, 15 Nov 2007 18:43:24 GMT

POPAI Ireland held it's final event of the year on 15th November, with Diageo and Ogilvy One giving keynote presentations at the Retail Marketing Breakfast Briefing in Dublin.

Designed to give attendees an insight into some of the very latest in-store developments through case study presentations, the event also provided excellent networking opportunities for P-O-P professionals.

POPAI Ireland Country Officer, Michael Quilty said "the event went down really well, with an excellent mix of brands, retailers, agencies and suppliers in attendance - the feedback I received shows the event was a huge success and just what our market needs."

The Spring Breakfast Briefing will be held on 5th March 2008 with Adidas Coty heading up the case study presentations. More details on this site soon.

For more information about any of POPAI Ireland's activities click HERE