Latest News from POPAI.co.uk

POPAI Launches Brand New Industry Magazine

Wed, 23 Dec 2009 11:43:46 GMT

With the first quarterly edition out now, In-Store Insights will be dedicated to covering all aspects of the UK retail marketing industry. With in-depth features on the issues that matter, our editorial coverage aims to tackle topics affecting the industry, improve understanding and help improve in-store performance.

What’s inside?

Inside every issue you'll find thought leadership and insight from leading retailers, brands and suppliers on a range of retail marketing issues plus profiles and interviews with some of the industry’s most influential retail and brand professionals. We will also get under the skin of recent P-O-P projects to bring you detailed analysis of their success and unearth the latest developments in research and retail display from around the world.

Why choose In-Store Insights?

In-Store Insights magazine reaches a targeted audience of leading retailers and brands from across the UK and Ireland. Readers also include key decision makers from agencies, designers, manufacturers, digital vendors and suppliers of ancillary in-store services.

With a total circulation figure of 3,000 qualified contacts per issue,* the magazine offers a unique way to market your business to key P-O-P decision makers.

Advertising opportunities

There are currently a limited number of advertising opportunities available.
Contact the POPAI office on 01455 271 856 for a full media pack.

* Circulation figure includes existing POPAI membership database

POPAI Unveils Ground-breaking 'Digital Store'

Wed, 23 Dec 2009 11:32:57 GMT

POPAI UK & Ireland has unveiled plans for a unique ‘Digital Store’ for the 2010 In-Store Show.

The 10m mock-up ‘store’ will showcase excellence within Digital Media In Retail and is designed to provide attendees with a greater understanding of the latest innovations and solutions available in digital retail communications.

Upon entering the ‘store’, visitors will be able to see first hand the practical applications of some of the latest innovations in digital retail communications. The fully merchandised store will explore different aspects of digital media in retail, including the use of touchscreen signage, interactive kiosks, and leading content solutions. Inside, it will be split to depict different retail sectors such as C-store, electrical and entertainment, and a Deli counter – designed to give visitors the sensation that they are in ‘live’ retail environments.

Commenting on the announcement, POPAI UK & Ireland business manager Phil Day describes the space as ‘a unique interactive digital experience’. “It is an experiential space, highly immersive and will be packed full of inspiration,” says Day.

Visitors to the ‘store’ will also be able to speak to a dedicated member of the POPAI team who will be on hand to answer questions, provide impartial advice, and direct interested visitors to companies whose products and services are showcased inside. As they leave, visitors will then be able to talk to individual representatives from companies, who will be provided with dedicated booths located around the outside of the store.

“With opportunities strictly limited, some companies have already been quick to sign up to secure their involvement with the concept,” explains Day.

One company to confirm their support is digital specialists Realisation Marketing Services. “This is guaranteed to be one of the major destination venues at next year’s Show. It’s a unique and highly innovative branding opportunity for digital media companies to showcase their services at the In-Store Show and, more importantly, to engage with retailers and brands on digital media issues in a new and more relevant way,” says Nick Gale, co-founder of Realisation Marketing Services.

Anyone interested in opportunities within the POPAI Digital Store at next year’s In-Store Show should contact the POPAI office on 01455 271856.

Part of Marketing Week Live! the In-Store Show will take place at Olympia, London on 29-30 June 2010.

Advertise your business on the POPAI website

Fri, 16 Oct 2009 09:24:02 GMT

The Members Directory is one of the most frequently visited pages on the POPAI website. Various advertising opportunities are now available to help promote member companies, from web links to full banner adverts.

Contact the POPAI office for more information - tel. 01455 554848 or email HERE

P-O-P eCourse

Wed, 16 Sep 2009 14:48:23 GMT

POPAI's web-based learning course designed to give an entry-level overview of the P-O-P industry is now available online.

The interactive and self-paced e-Course offers learners a concise, practical grounding in the day-to-day workings of the industry with five 30-minute sessions covering:

• The retail environment
• Shopper behaviour and the role of P-O-P
• Processes involved in the production of temporary, permanent, digital and
semi-permanent P-O-P
• Hot topics in P-O-P today (including green issues, measurement, effectiveness and compliance)
• Digital Media in Retail

The course will take approximately four hours to complete and has been designed to fit around a busy work schedule with learners able to save progress and revisit modules at any time. It also includes downloadable handouts. A certificate is awarded upon completion.

Individual places on the e-Course are priced at £115 for POPAI members and £175 for non-members with a 15% discount available for bookings of five places or more. Certification upon successful completion.

What people are saying:

“Easy to use, brilliant format and as I am new to the retail environment, it was extremely useful from an overview perspective. Thoroughly recommend it!”
Samantha Tremlin, Retail/3D Project Manager, Dyson

“I found the content to be extremely relevant for my role as Trade Marketing Manager; undertaking the course gave me a greater insight into and understanding of the P-O-P industry as a whole. The way the course was presented in manageable segments was very helpful and the use of imagery made the whole experience a very interactive one.”
Dermot Martin, Trade Marketing Manager, Jacob Fruitfield

For more information and to book, click HERE