Through our Digital Working Group, we are able to offer members
a broad programme of conferences, events, networking opportunities,
research, introductory guides and educational programmes 
(both
on-site and via the world's first retail marketing e-course). We also
run the annual industry awards (for traditional and digital retail display campaigns) for suppliers and retailers active in the digital media
sector.
Our Aims & Objectives:
-
Educate retailers, brands, agencies, end users and non-users
about the effectiveness of DMiR from a solution-based perspective.
-
Provide DMiR practitioners with independent, credible, validated industry information.
-
Provide a platform for the industry to promote itself.
Our Focus:
The focus of our work is based on two key strands of Digital Media in Retail activity:
1. Delivery of Digital Media in Retail:
a. Innovation
b. Media Content
c. Installation 
d. Content Management
e. Maintenance
2. Impact of Digital Media in Retail:
a. Compliance
b. ROI
c. Measurements & Metrics
d. Environmental Issues
e. The Shopper & The Retail Space
POPAI's Most Popular Download EVER
"The Guide to Digital Media in Retail"
Available Here
