Research
The Role of the Group and the Importance of Research
The POPAI UK & Ireland Research Working Group's role is to combine the group’s extensive knowledge and capabilities of research with the needs of both the POPAI membership and the marketing at retail industry.
Insight and practical knowledge of the effectiveness of in-store are always highlighted in any survey conducted by POPAI as being one of the leading benefits of membership.
The Research Working Group also develops the research needs of the other working groups within the organisation such as Digital and Technical.
The Make-up of the Group
The Research Working Group volunteer Head is Guy Vaughan of RMS Instore. Other executives in the Group include:-
Colin Harper (Storecheck)
Helen Davies (bezier)
Rob Barker (Shopper Insights)
Jenni Heaps (HeadCount)
Tony Lewis (Vision One)
Neil Johnson (Realisis TSG)
The various disciplines of research, field marketing, production and the supply of P-O-P stimulate creative thinking by which to develop projects for POPAI.
Upcoming Meetings and Discussion Topics
The Research Working Group meets quarterly throughout the year - usually two weeks before the next POPAI Meeting - in order to prepare for updating the membership on project developments.
If you would like to contact the Research Working Group, please call
the POPAI office on 01455 554848 or e-mail info@popai.co.uk
The POPAI AGM and Meeting at the beginning of the year saw all of the working groups make clear their intentions for the P-O-P industry for the next 12 months and beyond.
Below is a summary of the Research Group’s planned activity for 2008 presented by Guy Vaughan, the Group’s Head. Other working group highlights can be found on their dedicated pages on this website:
• Industry Study
It was announced that the project to update the 2004 PIRA Study was continuing with the Study questionnaire now completed.
• Marketing At Retail Initiative (MARI)
The objective of MARI is to create industry metrics for in-store that places the retail environment on a par with print and broadcast. Data from the Morrisons/Asda trial has been presented to sponsors and the scalability proposal has been agreed.
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