Bespoke In-Store Research Services

POPAI UK & Ireland has been delivering high-quality, focused research for many years. As well as industry-sponsored specialist research, we also provide tailored research services for individual brands, retailers, agencies or industry suppliers.

 

Our bespoke assessment and analysis can provide authoritative feedback on what’s currently happening in-store, providing independent and validated insight to address specific questions regarding your own sector, category or brand, and giving you the answers you need to develop more effective campaigns.

 

We can research all aspects of in-store marketing including shopper engagement, in-fixture and category analysis, competitor benchmarking, campaign testing and evaluation, store operations, retail standards and training needs.

 

Results are compiled into clear and comprehensive summary research reports for presentation and discussion.

 

Managed through the POPAI office, our extensive research services can include a range of effective information gathering techniques:

 

• In-store filming
• Eye-tracking & vision-tracking
  
• Intercept interviews
• Shopper behaviour analyses
• Store audits and manager interviews
• Accompanied shops
• Mini-depths at fixture/category
• In-store testing
• P-O-P & display evaluation
   

If you would like to discuss your specific requirements in more detail, please contact us