Date: Thursday 22 September 2022 from 9:00 AM to 1:00 PM
POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.
The event will open for registration at 9:30am and feature time for networking, an update from POPAI a number of presentations and a sustainability panel session.
Hear from:
How Holland and Barrett took an online beauty service, and turned it into a retail destination.
- Creating a credible clean beauty product and services offer
- How we developed the look and feel
- What our customers think of the space.
Richard Fisher, Design Manager
Also presenting at the event :
Chris Adkins, Managing Director at Shopper Intelligence UK will be
presenting :
Tackling
inflation beyond price – identifying your optimal shopper execution strategy.
- Identifying the inflation risk
- Shopper behaviour changes to consider
- Execution strategies beyond price
The Autumn Shopper Seminar will also feature the launch of POPAI's ground breaking research into the realities of recycling permanent retail display and an invaluable insight case study presentation :
Retail Recycling Research - Permanent Display and Fixtures
Global brands and retailers produce thousands of tonnes of display campaigns each year. But what happens once an in-store campaign has finished? And what happens at end of life?
POPAI and SteveLister.com are collaborating on the second phase of this ground-breaking project to determine the current realities and challenges of end of life for permanent display and fixtures in UK and Ireland. Using a combination of desk research, senior level interviews and store level investigation, we will establish the industry benchmark and provide recommendations for the industry to improve its performance.
Also, keeping you informed with the latest on POPAI Sustainability guidance for the industry we will have an interesting discussion :
Sustainability Q&A Panel Session
Martin Kingdon will host our panel session with focus on how the PSS accreditation can help your business.
Panel Guests :
-
Will
Williams - 100 Percent Group
- Alex Hicks - Tag
- Amy
Finch - Mad About Design
If you have any questions about this event or would like to speak, please contact the office on 01455 613651 or info@popai.co.uk
Location: Hotel Football, Old Trafford, 99 Sir Matt Busby Way, Stretford, Manchester
Members: £ FREE
|
NON-Members: £150.00