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POINT OF PURCHASE TEXTBOOK

Launched in 2012, P-O-P Advertising & The Shopper is the first textbook dedicated exclusively to the discipline of
P-O-P advertising within the UK and Ireland. The book is an invaluable guide to P-O-P advertising, offering an overview, explanation and analysis of the full range of modern P-O-P advertising techniques – spanning retailer, brand and supplier practice and including both theoretical analysis and case examples of P-O-P at work.

What's inside

The book's content includes:

  • An introduction to Point-of-Purchase Advertising
  • Understanding The Shopper
  • The In-Store Environment
  • P-O-P Advertising Roles and Responsibilities
  • Developing Successful P-O-P Advertising
  • Creating Ideas that Sell
  • Turning Ideas into Reality
  • P-O-P Advertising Management and Measurement
Order Your Copy

Recommended reading for existing practitioners within the industry, and those outside of the industry wishing to understand P-O-P advertising in more detail.

P-O-P Advertising & The Shopper is available to buy now, priced at £39.99 including postage (special delivery).

Order your copy today!

ALL BOOKS WILL BE POSTED NEXT DAY DELIVERY UPON RECEIPT OF PAYMENT