Retail Marketing Conference 2013 - Speakers

Guy Cheston, Media Sales Director


Guy Cheston has over 30 years experience in the European media industry, having started his career in magazine advertising sales with the UK’s leading business magazine publisher, Haymarket Publishing. Guy joined the world’s leading luxury department store Harrods in 2004, with the remit to establish Harrods as a media property and to introduce and develop a commercially viable digital screen network into the famous store. Guy set up Harrods Media in 2011, an in-house media sales division, which includes magazine publishing, storewide promotions, direct marketing and developing third party commercial relationships for the Group.

Chris Sampson, Food Store Designer

Marks and Spencer

Chris Sampson has over 30 years experience as a retail designer for stores such as Scholl and Waitrose. Chris joined M&S in 2006 as store designer for food and hospitality. He has developed new designs for wine, bakery, cheese and the introduction of the deli. The first ‘all new look’ store opened in 2011 and has been deemed a success becoming known as Concept11 which is currently being rolled out to all UK stores.


Amanda Lakin, Retail & Local Marketing


Amanda Lakin is responsible for window and in store marketing for Thomson and First Choice travel shops and superstores, including digital screens and shop events. Amanda also owns the planning and delivery of regional advertising throughout the UK, from press and radio to local brand building activity such as sponsorship and outdoor. Prior to joining TUI UK&I, Amanda specialised in on and offline marketing at British Airways Holidays and Travelbag. She also spent three years agency side, managing recruitment advertising for a variety of blue chip accounts.

Nick Widdowson, Merchandising Manager

Unilever - Dove Spa

Nick Widdowson began his career in store management before moving on to roles in merchandising and range planning for The Co-operative, and later refurbishment and store development with high street retailer Superdrug. He joined Unilever in 2001, now managing all aspects of in-store visibility – from category management deployment and space planning to retail marketing campaigns and digital asset management.


Amy Lydiate, Shopper Marketing Controller

Premier Foods

Amy Lydiate is responsible for the planning, development and execution of Premier Foods’ shopper marketing strategy within ASDA. Prior to joining Premier Foods in August 2012, Amy has held a variety of roles within leading retailers and brands including ASDA, Morrisons and Warburtons. She brings with her a wealth of FMCG marketing experience across retail, brand and shopper marketing.

Sheena Patel, Features Editor

GDR Creative Intelligence

After studying English literature at Bristol University, Sheena moved into journalism at The Reel, a B2B advertising magazine, and joined GDR Creative Intelligence in 2007. In her role, Sheena works closely with creative agencies all over world, to gather and analyse the latest retail innovation and thinking. She specialises in changing customer behaviours, multichannel integration and how brands can use both to build competitive edge.


John Ryan, Group Stores Editor

Retail Week

John Ryan is group stores editor of Retail Week and Drapers magazines, as well as European editor for US store design journal VMSD. He has covered the sector for more than a decade and in a previous life was a retailer for 15 years, working for a value retailer in Germany and the UK.

Danielle Pinnington, Managing Director


A passionate exponent of shopper research Danielle Pinnington began her career as a consumer researcher in the late 90s before eventually launching Shoppercentric. She has worked with a wide variety of retailers, suppliers and agencies in the area of shopper research providing the likes of BP, L’Oreal, Cadbury, Coca Cola, LEO and GSK amongst others with shopper inputs to their trade strategies.


Nicky Herbert, Senior Innovation Researcher

GDR Creative Intelligence

GDR Creative Intelligence is a retail foresight consultancy that helps leading brands identify the latest trends and innovations in retail and turn them into actionable insights. Nicky heads up the research team’s work in identifying emerging trends in brand strategy, design and consumer culture. Her specialist areas include retail and hospitality design, POS and packaging, social media and e-commerce. She writes features for the Global Innovation Report, as well as regularly contributing to external publications, and is an experienced conference speaker.

Ben Hovanessian, Head of In-store Marketing


Ben has worked both client and agency side on some of the UK’s biggest and best loved brands. Entering the industry agency side in the early 1990’s he has been responsible for implementing corporate identity projects for clients including Vodafone and Royal Mail, later managing FMCG packaging projects for Mars and Holstein Pils and more recently campaigns for brands including Coke, P&G, Diageo and Heinz. Ben has also held roles at The Body Shop as International as Head of Creative with a remit covering POS, packaging, visual merchandising and literature, and the National Lottery as Head of Creative Services to launch and manage an in-house creative department.

Trevor Harvey, Director of Planning

Saatchi & Saatchi X

Having worked in the marketing industry for over fifteen years, Trevor has spent the past eight years in senior planning positions in London agencies across a broad range of industries, guiding how shoppers interact with brands. Planning on international brands as diverse as HTC, Diageo, Barclaycard, Whiskas and News International has helped him to understand the motivations behind shoppers, and even how they buy their mobile phone, credit card or cat food across a range of retail environments, be they phone shops, banking halls or grocery retailers.

Tara Horobin, Shopper Marketing Controller

Premier Foods

Tara has over 9 years experience in Strategic Shopper Marketing which spans across both Blue Chip FMCG and Retail sectors in both European and Australasian markets in varying marketing disciplines from brand and category management, insights and Shopper Strategy. Her current role at Premier Foods is focused around the medium to long term view of the Shopper, understanding what their motivations are, and most importantly how we change the "consideration" mindset into "actual" purchase through leveraging the communications toolkit.

Adrian Green, Head of Channel Marketing


Adrian Green started his career in product marketing, before moving onto roles in customer marketing, channel marketing, and account management. He has worked for recognised global consumer goods companies such as Unilever, Carlsberg and United Biscuits, culminating in a successful 3 year role as Shopper Marketing Controller for UB. He is currently the Head of Channel Marketing for Samsung SEUK, with responsibility for customer management and all retail and shopper execution in TV/AV .

Download event flyer

More information and booking