Shopper Technology Summit 2013 - Speakers

Retail Marketing Conference - Speakers

Hugh Boyle, Global Head of Digital


Hugh has worked in the digital media industry since its inception in the early 90’s. He joined the Ogilvy Group in 2005 to build OgilvyAction’s global digital business. Since joining Ogilvy, Hugh has established a $15m digital business at OgilvyAction in London. He has been responsible for many high profile digital solutions throughout his career for Coca-Cola, Virgin Atlantic, Kodak, Motorola, HSBC, Toshiba, Panasonic, GSK, Johnson and Johnson, Volvo and Vodafone. In the past three years Hugh has specialised in how digital, social and mobile technology impacts upon the shopper journey. Hugh has become a recognised industry expert in this area, regularly contributing editorial to industry publications and speaking at events.


Geoff Robertson, CEO


Following seven years with various parts of the Sony business, including Columbia Tristar Pictures and Sony Music, Geoff joined MediaZest plc in 2005. In January 2007 he took over as Chief Executive Officer and has since guided the company through six years of increasing acceptance of digital signage in the marketing community. MediaZest's clients include Nike, Adidas, JD Sports, Coca Cola, HMV, Barclays Bank and Samsung.


Hugh Coghill-Smith, Sales & Marketing Director


With a career in digital signage stretching back over the last twelve years Hugh has managed numerous major digital signage rollouts in UK, Europe, Middle East and India. Originally an LCD display specialist with a degree in Electronic Systems Engineering, prior to ONELAN Hugh held senior international sales positions developing strategic relationships and channel strategies for companies including Coolsign and Planar.


David McEvoy, Marketing Director


David McEvoy has been Marketing Director of JCDecaux, the UK’s market-leading outdoor advertising company since 1999. Working across JCDecaux’s portfolio of retail, roadside and rail environments, David has transformed the media industry’s understanding of Outdoor’s place in the wider media mix.

In March 2012, David launched the ‘Test the Near Future’ project – the UK’s first large-scale trial of NFC-enabled advertising sites, working with 13 major brands. In September and October 2012 the first two national NFC-enabled Outdoor advertising campaigns went live.

Graham Pow, Technology Advisor for Retail

PSCo Technical Distribution

As Technology Advisor for Retail at PSCo Technical Distribution, specialist UK-based distributor of innovative display products and services that create visual excitement and engagement, Graham Pow helps produce stunning displays in retail environments, whether customers know exactly what they want, just have a vision or need support at any stage throughout a project. Graham has eight years AV industry experience and an in-depth understanding of every aspect of the retail supply chain – from retailers, manufacturers, installers and integrators, channel partners and designers, to end-users. This broad perspective, combined with his extensive professional connections and strong grasp of the latest technology innovations, means he can put together the perfect product and service package, that meets customer objectives and achieves great results.


James Connelly, Co-Founder and Managing Director


In the midst of the digital advertising boom in 2005, James stood out as an early believer in mobile. Having started his career with IPC Media, James moved to AdConnection where he co-created a new division focused specifically on mobile content and media planning and buying. After managing seven-figure mobile advertising campaigns and working with leading brands to define their mobile strategy in both London and Sydney, James launched Fetch, one of the first mobile marketing agencies in the UK, in 2009. More recently, James has been recognised as one of MediaWeek’s 30 Under 30 and Growing Business’ Young Guns 30 Under 30 Entrepreneurs, and can frequently be seen sharing his expertise on mobile marketing as a speaker at conferences and events.


Christophe Labedan, Managing Director of France and Southern Europe

Mood Media

Christophe has had 20 years of experience in the media/internet sales industry. During this time he has worked for a number of large publishing companies both in the UK and France.
He currently works for Mood Media as the Managing Director for France and Southern Europe and has been in this role for the past 8 months. Prior to Mood Media, he co-founded a successful online media business called the Social Media Group and has also been Managing Director of a media group in the IT sector.

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