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POPAI INSIGHTS

Search over 350 documents - presentations, insight reports, global retail trends and magazine back issues

 Search over 1,900 POPAI Award entries from the past 11 years

Search over 6,500 in-store photos covering 100’s brands and retailers

 
Display Report: Sensorial P-O-P

Shopping is a highly sensory experience, with switched-on retailers making creative use of light, sound, taste, touch and scent to influence purchasing decisions.

With statistics overwhelmingly confirming that shoppers are more easily won over by interactive displays and products they can fully engage with, it’s clear that offering an alluring sensory experience makes sense in-store.

This report looks at how different brands and retailers are using the five senses in-store.

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Research Services 

POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.

Services include insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.

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