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SHOPPER INSIGHTS & SEARCH ENGINES

This search engine contains almost 400 case study presentations, insight reports, global retail trends and magazine back issues

 This powerful best-in-class search engine contains 2,000+ POPAI Award entries across all retail categories & formats since 2007

With 7,000+ in-store photos covering 100’s brands and retailers since 2012, this search engine is an essential tool for scanning the in-store environment

 
Display Report: Sensorial P-O-P

Shopping is a highly sensory experience, with switched-on retailers making creative use of light, sound, taste, touch and scent to influence purchasing decisions.

With statistics overwhelmingly confirming that shoppers are more easily won over by interactive displays and products they can fully engage with, it’s clear that offering an alluring sensory experience makes sense in-store.

This report looks at how different brands and retailers are using the five senses in-store.

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Research Services 

POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.

Services include insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.

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