For millions of UK consumers, the mobile phone has become the most personal, most coveted of products of all, always in reach. It has become so essential that as a nation we now look at our smartphones over a billion times a day.
The first of our new series of shopper investigations explores mobile phone shops to see who comes out on top for retail standout, customer service, and satisfaction – plus find out what industry experts believe is in store for the sector next.
This report 'Shopper Investigation: Mobile phone shops' first appeared in In-store Insights Issue 24.
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