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Shopper Investigation: Mobile Phone Shops

For millions of UK consumers, the mobile phone has become the most personal, most coveted of products of all, always in reach. It has become so essential that as a nation we now look at our smartphones over a billion times a day.

The first of our new series of shopper investigations explores mobile phone shops to see who comes out on top for retail standout, customer service, and satisfaction – plus find out what industry experts believe is in store for the sector next.

This report 'Shopper Investigation: Mobile phone shops' first appeared in In-store Insights Issue 24.

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