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Shopper Investigation: Travel Agents by POPAI UK & Ireland

We all look forward to our holidays, whether we’re escaping to sunnier climes, enjoying an adventure break or heading to the ski slopes.

Booking is all part of the fun – but how do travel agents deliver when it comes to offering a great in-store experience?

Our shopper investigation examined who gave the best inspiration… and where there was room for improvement.

This report was first published in In-store Insights Issue 27.

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