As we continue to enjoy global
travel, retailers and brands can
tap into the great potential
afforded by retail space within
airports, railway stations and other
travel hubs. Using their creativity
to the full, they can engage and
capture shoppers, harnessing
mobile technology to drive sales,
and embracing shoppers looking
for something different from a
‘normal’ retail experience.
This is an area they ignore at
their cost, and is clearly not a
sector to be overlooked – latest figures value the duty-free and
travel retail sector at a staggering
£50bn, a figure which is estimated
to rocket to £90bn by 2025.
In this report, we examine the
sector and the trends within, and
discuss how the travelling journey
can become a shopper journey.
This report originally appeared in In-store Insights Issue 29.
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