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SECTOR REPORT: TRAVEL RETAIL BY POPAI UK & IRELAND

As we continue to enjoy global travel, retailers and brands can tap into the great potential afforded by retail space within airports, railway stations and other travel hubs. Using their creativity to the full, they can engage and capture shoppers, harnessing mobile technology to drive sales, and embracing shoppers looking for something different from a ‘normal’ retail experience.

This is an area they ignore at their cost, and is clearly not a sector to be overlooked – latest figures value the duty-free and travel retail sector at a staggering £50bn, a figure which is estimated to rocket to £90bn by 2025.

In this report, we examine the sector and the trends within, and discuss how the travelling journey can become a shopper journey.

This report originally appeared in In-store Insights Issue 29.

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