Journeys that draw
on the best of all
possible worlds.
The concept of the customer
journey is changing, and the
multiplication of channels has
only obscured this. We are now
seeing a world where, thanks to
mobile, there is no such thing as a
non-retail space – a development
that is leading retailers to radically
question the very purpose of
their physical offerings.
This report first appeared in In-store Insights Issue 29.
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