Sales of sports-related goods this year are expected to top £6billion for the first time, clearly helped by the summer of sport that is set to capture the interests of millions across the UK over the next few months during 2016.
We take a look at shopper behaviour in the category and some of the latest trends that could help those brands with their eye on the big prize.
This Sector Report was first published in In-store Insights Issue 26.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.