The health and beauty market is
one which most shoppers use at
some point. But is there more to it
than meets the eye?
While we all
want to look and feel good, the
rise of department stores within this
sector means we no longer need
to turn to the same retailers for
the same products. Different price
points, in-store layouts, displays
and messaging make this one of
the most inconsistent categories
to shop, but also one with huge
choice. So, when it comes to
health and beauty, are shoppers
feeling good – or are appearances
deceptive?
We investigate through a number of Storedits [stor-ditz] and analysis of 300 images of P-O-P.
This report originally appeared in In-store Insights Issue 29.
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