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DISPLAY REPORT: SMALL PRODUCT MERCHANDISING BY POPAI UK & IRELAND

Small products are a staple of most categories, from fixtures and fittings in DIY to make-up and beauty products, from high value items like watches and jewellery to lower-cost impulse buys.

But these products can be notoriously difficult to merchandise thanks to their diminutive size – the challenge is to keep them visible, communicate key messaging, replenish stock and keep the area tidy, meaning displays must be ultra hard working. We carried out some research to discover whether these products are little nuisances or small wonders.

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Published: 16 Mar 2018