Welcome to the first In-Store Insights of 2018. And
with the New Year comes a brand new look for us,
reinforcing our focus on research reports and POPAI
insights. The makeover reflects the contents – useful,
practical and insightful – covering different sectors,
categories and shoppers. But our concentration
remains firmly on the same thing: enhancing the total
Thanks to everyone who attended the Retail
Marketing Conference in February at the London
Stadium in Stratford. We’re looking forward to
announcing the POPAI Awards 2018 nominations at
the Retail Design Expo in May – always an exciting
event on the POPAI calendar.
We hope you enjoy our new-look issue, where as
ever we’ll be sharing our most recent reports and
Christmas may seem a long time ago, but
retailers are still feeling the effects of their festive
successes or disappointments. While the focus is
often on big department stores, we’ve turned our
spotlight onto small format stores, to discover how
they fare amongst the big hitters. Find out on page 5.
And is your New Year’s resolution a thing of the past?
Or are you standing firm? Either way, the chances are
you’ll have been hit by a winter cold, cough or even flu somewhere in the season. With more of us trying
to either get healthy or stay healthy, the health and
wellbeing sector comes to life at the start of the year.
But which retailers are in the best shape? We find out
on page 13.
Small products can often give retailers, brands and
suppliers big headaches. They’re fiddly, difficult to
merchandise and present a whole set of challenges
to be overcome. But just how to do this? We explore
the issue on page 19.
There’s an interesting battle going on between
online and physical retailers which has seen the
birth of some new phenomenona and the rise of
others. As bricks-and-mortar retailers seek to offer
customers something they can’t find online, and
e-tailers seek to offer a more tactile experience,
the experiential retail approach has matured into a
more practical sales tool, using real-world contexts
which are spanning the digital-physical divide. We
investigate further on page 27.
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