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SHOPPER INVESTIGATION: BACK TO SCHOOL BY POPAI UK & IRELAND

School may be out, but the minute the bell rings to mark the start of summer holidays, retailers often go into overdrive with back-to-school promotions.

Now a major seasonal event, it is increasingly spotted in-store before the end of term, followed by a big push in August. While uniform obviously features highly on most back-to-school shopping lists, shoes, books, bags, sportswear and stationery are also key items.

So when it comes to school stuff, which retailers are top of the class? Or is it a case of ‘could do better’? Our shopper investigation finds out more. 

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Published: 6 Oct 2017