As we approach the end of POPAI’s 25th anniversary year,
we can reflect on what has been a fantastic 12 months for us.
We’ve held some great, insightful events, including our Digital
Shopper Workshop in June and the Digital Print Innovations
summit at HP in Barcelona in September.
Our new member search engines have also been launched,
giving members the exclusive opportunity to search over
6,000 in-store images in POPWatch, past presentations and
reports in Boxfile, and 11 years of Awards case studies in
Benchmark. All brilliant ways to explore best practice.
In this issue, as ever, we’ll be sharing our most recent reports
and research. Most of us enjoy grabbing a quick coffee on
the go or a bite to eat as a stop-gap – but just how do fast
food outlets and coffee shops fare in today’s healthy-eating
climate? Our report on page 5 delves deeper.
We all interact and engage with electronics on a daily basis.
Whether using the ubiquitous smartphone, watching TV or
working on computers, this sector is now firmly an important
part of our personal and professional lives. But with fierce
competition in this arena, what does best practice look like? We look back at some award-winning entries to find out, on
page 13.
The chilled and frozen food sector is set to continue its growth
in the coming years. But how do grocers merchandise and
display these notoriously difficult products, keeping them
stored at the right temperatures at the same time? We
explore further on page 21.
As online continues to be the watchword for convenience,
companies looking to compete can take heed from the
desire by shoppers for interaction and the personal touch.
Creating two-way conversations, welcoming narratives and
rich brand storytelling can help to engage shoppers, as we
discover on page 27.
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