With an increasingly challenging
landscape and fierce
competition, brands and retailers
in the consumer electronics
sector need to be ever-more
innovative, creative, and
disruptive. Ambitious retailers
will ignore the importance of
e ective P-O-P at their cost. So
when it comes to display best
practice, what is switched-on
thinking and what simply falls at?
We analysed the 15 award-winning entries in the Consumer Electronics
category in the POPAI Awards from the last five years to identify the
common themes and practices which not only impressed the judges but also
produced highly successful display programmes.
This summary report appeared in In-store Insights Issue 31.
Download the full report which features judges comments for the 15 award-winning entries here.
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