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DISPLAY BEST PRACTICE: CONSUMER ELECTRONICS BY POPAI UK & IRELAND

With an increasingly challenging landscape and fierce competition, brands and retailers in the consumer electronics sector need to be ever-more innovative, creative, and disruptive. Ambitious retailers will ignore the importance of e ective P-O-P at their cost. So when it comes to display best practice, what is switched-on thinking and what simply falls at? 

We analysed the 15 award-winning entries in the Consumer Electronics category in the POPAI Awards from the last five years to identify the common themes and practices which not only impressed the judges but also produced highly successful display programmes. 

This summary report appeared in In-store Insights Issue 31.

Download the full report which features judges comments for the 15 award-winning entries here.

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Published: 12 Dec 2017

Sector: Consumer Electronics