Is shopping for toys all fun and
games, or is there a more serious
side at play?
With toy shopping
often a seasonal activity, it’s key
for brands and retailers to ask
themselves just who is buying
the toys, and how to appeal to
them. Unlike many sectors, the toy
purchaser is not usually the end
user. So who should in-store displays
be appealing to?
and colourful environment of
toy stores provides the perfect
opportunity for fun, creative and
interactive in-store designs and
displays, with a need for clear
navigation and signage. Here we
offer some suggestions for profiling
shoppers of toys, games and
puzzles and take a look at their
habits and preferences.
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