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SHOPPER TYPOLOGY: TOYS BY POPAI UK & IRELAND

Is shopping for toys all fun and games, or is there a more serious side at play?

With toy shopping often a seasonal activity, it’s key for brands and retailers to ask themselves just who is buying the toys, and how to appeal to them. Unlike many sectors, the toy purchaser is not usually the end user. So who should in-store displays be appealing to?

The crowded and colourful environment of toy stores provides the perfect opportunity for fun, creative and interactive in-store designs and displays, with a need for clear navigation and signage. Here we offer some suggestions for profiling shoppers of toys, games and puzzles and take a look at their habits and preferences. 

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Published: 6 Oct 2017