Member Interview: HP

POPAI Interview - HP Introduction & why HP joined POPAI

Jane Rixon, Sales Manager at HP Large Format Production UK&I shares why HP joined the POPAI community.


Explain briefly what HP Large Format Printing is and what products does that include?

The current HP Large Format product portfolio offers PSPs the perfect solution at every price point, to meet customers’ demands for existing applications and many exciting new ones. As the pioneer of Latex/water-based inks, HP continues to drive the wide-format print market forward with environmentally friendly and sustainable solutions for all types of businesses.

Why did HP join the POPAI community?

HP is committed to making a positive, enduring impact by protecting the planet, supporting our people, and strengthening communities where we live, work, and do business.  Our main reason joining the POPAI community is to help educate and drive a lasting impact not only on our customers or partners but also helping brands to print more sustainably.

HP always had this eco conciseness label from the get-go and what better way to show it than by a quote from HP founder Dave Packard “The betterment of our society is not a job to be left to a few. It is a responsibility to be shared by all” a message that our founders gave from the beginning (more than 80 years ago) is something we are still passionate about today.

In 1991 we started a campaign called HP Planet Partners, which enables our partners, a simple as well as convenient way to recycle original HP inkjet supplies, computer hardware and rechargeable batteries. We ensure that returned products are recycled properly, processing them to recover valuable plastics and metals for new products and diverting millions of tons of waste from landfills. While a lot of other companies tried to replicate such a program unfortunately due to the high cost of maintenance, they were forced to stop. Thankfully, we in HP, can continue with this initiative which has been running for more than 30 years, contributing to zero landfill.

Furthermore, HP has launched the world's first laptop manufactured with high-quality recycled plastics-material saved from the ocean courtesy of the company's $2 million plastic washing line, which was opened in Haiti in 2020.


HP Latex technology is designed for sustainable impact and is further backed by numerous eco-labels and certifications; we work together with industry-wide associations to make sure we offer the best for our customers.

The most recent HP Latex inks are UL ECOLOGO certified, meeting stringent health and environmental criteria, including toy safety requirements. All HP Latex Inks also achieve GREENGUARD GOLD certification at the unrestricted level. This certification proves that a product has very low emissions - even at full room coverage - and low enough to be used in sensitive environments such as schools and hospitals. This is a benefit for PSPs wishing to sell to these markets and for their employees too: HP Latex printers have no special ventilation requirements, and HP Latex ink produces odourless prints. This often proves to be a challenge for other ink technologies.

Thanks to the water-based formulation, the latest HP Latex inks makes these products an ideal, no hazard label alternative to UV, UV Gel, Solvent, and Eco-Solvent inks.

HP Amplify Impact Program

HP’s new Amplify Impact™ program extends HP’s Sustainable Impact strategy and invites partners to drive meaningful change across the global IT industry. Partners that pledge to join HP Amplify Impact will tap into HP’s extensive knowledge, training, and resources to assess and improve their own sustainability performance while optimizing sustainability-driven sales opportunities. HP has set an ambitious goal of enrolling at least 50 percent of its HP Amplify™ partners in the voluntary program by 2025.

For any additional information on HP’s vision to be the most sustainable and just technology company please click here.


More from HP:

Download: Sustainability eBook - Latex Inks


Download: Sharpen your Sustainability Edge Infographic - Latex Inks