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P-O-P ADVERTISING & THE SHOPPER

The first textbook dedicated exclusively to the discipline of Point-Of-Purchase advertising within the UK and Ireland. The book is an invaluable guide to P-O-P advertising, offering an overview, explanation and analysis of the full range of modern P-O-P advertising techniques – spanning retailer, brand and supplier practice and including both theoretical analysis and examples of P-O-P at work.

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Including Postage £39.99