POPAI UK & Ireland is the not-for-profit trade association dedicated to the point-of-purchase (P-O-P) industry and shopper marketing.

POPAI UK & Ireland conducts research, organises conferences, industry awards, seminars and best practice programmes to benefit its members who include retailers, brands, agencies, and manufacturers.

  • INSIGHTS: The convenience retail landscape is changing. We take a look at the role of P-O-P and the opportunities……
    [23 Apr @ 11:54]
  • RT @TheRetailEXPO: Come and celebrate the nominated entries of this year’s P-O-P industry awards at #RetailEXPO19. Director of @popaiuki, P…
    [23 Apr @ 09:48]
  • POPWATCH: Finishing for the #EasterWeekend soon? #HappyEaster 2019! Check out #POPWatch for some #Easter inspira……
    [18 Apr @ 16:20]
  • RetailEXPO: Not long now! In less than 2 weeks we will be at @TheRetailEXPO and will have already announced the no……
    [18 Apr @ 09:58]


POPAI UK & Ireland holds a number of events throughout the year in London and Dublin. Find out more here.


In recognition of the size of the P-O-P industry in Ireland and with consideration given to the additional cost involved in travelling to the UK to some of our events, the membership fee for Irish companies is €999. Find out more here.

More information

If you have any questions please contact the POPAI UK & Ireland office on +441455 613651 or