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TREND REPORTS

Our regular trend reports offer you a visual snapshot of P-O-P both in the UK and Internationally. These include POPAI's monthly P-O-P Watch, P-O-P Postcards, and Global Trend Reports.

P-O-P Watch January 2014 P-O-P Watch Dec 2013

P-O-P Postcard: Toys
October 2014

The document features over 80 pages of Toy displays collated by POPAI offices around the world including the UK & Ireland, Australia and New Zealand, Czech Republic, France, Germany, Hungary, Italy, and the USA.

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P-O-P Watch:
February 2014

The February P-O-P Watch report features 38 pages and 142 photographs of displays in stores such as WHSmith, Lakeland, Wilkinson, JD, Boots, Superdrug, B&Q, Phones 4u, Duty Free, Debenhams, Asda, Tesco and Budgens. 

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P-O-P Watch:
January 2014

The January P-O-P Watch report features 65 pages and 270 photographs of displays in stores such as Clarks, Next, PC World, Currys, Sports Direct, Superdrug, Boots, Marks and Spencer, Asda and Sainsbury's. 

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P-O-P Watch:
December 2013

The December P-O-P Watch report features 110 photographs of P-O-P in stores such as Wilkinson, Spar, Sainsburys, the Co-Operative, Asda , Morrisons and Tesco. The second section of the report looks at winter windows spotted in December and includes over 90 photos of stores such as Accessorize, Boots, Fat Face, John Lewis, Liberty, Marks and Spencer, Muji, Paperchase, and Primark.

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P-O-P Watch November Global Retail Trends: Make it Personal Global Retail Trends

P-O-P Watch:
Previous editions

P-O-P Watch reports have featured over 3,000 photographs of in-store displays since December 2012.

Previous editions

Global Retail Trends:
Make it Personal

The latest report from GDR Creative Intelligence looks at building strong customer connections.

Brands must make each customer feel special, initiating conversations with them that treat them as individuals. A recent study suggests that people are 78% more likely to be interested in building a relationship with a brand or retailer if what they provide is personalised (Hanley-Wood Business Media). 

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Global Retail Trends:
Sensation Sells

Point of sale displays rely on visual impact, but what about the other four senses? According to Simon Harrop from scent branding agency Brand Sense, humans respond more powerfully to scents and sounds than to purely visual stimulus. Clever sensory in-store marketing can engage customers in unexpected ways - from the smell of chips in a supermarket freezer aisle to subliminal messages in the music at a fashion store - and encourage a big uplift in sales.

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Global Retail Trends:
Past issues

Guided choice
How retailers are developing POS solutions to navigate product selection in sometimes overwhelming stores. Download

Clicks to bricks
How online retailers who are setting up bricks-and-mortar stores that offer a real-world experience of their e-commerce sites. Download

P-O-P Postcard DIY P-O-P Postcard  Beauty P-O-P Postcard

Global Retail Trends:
Past issues

The new 'home' store
New-generation physical stores are a home-from-home environment. Discreet ticketing and subliminal merchandising seduces rather than shouts, making the in-store experience as comfortable as shopping from your sofa. Download

Merchandising Small Products
With a focus on merchandising small products, it highlights clever, eye-catching display solutions. Download

P-O-P Postcard:
DIY

The document features over 150 pages of DIY displays collated by POPAI offices around the world including the UK & Ireland, Australia and New Zealand, Benelux, Czech Republic, France, Hungary, Italy, Portugal, and the USA.

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P-O-P Postcard:
Beauty

Over 150 pages of beauty displays collated by POPAI offices around the world including the UK & Ireland, Benelux, Dubai, France, Germany, Hungary, Italy, Portugal, Russia, South Africa and the USA.

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P-O-P Postcard:
Chicago

A selection of photos of in-store displays taken in and around Chicago in April 2013.

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P-O-P Postcard

P-O-P Postcard:
Previous editions

View all past issues of P-O-P POPAI Postcards.

Previous editions