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15. SHORT RUN AND FLAGSHIP (UNDER 50 UNITS)

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Entry Title Teletext Holidays Retail Outlet
Category 15. Short Run and Flagship (under 50 units)
Company Name Arken P-O-P Limited
Client Company Name Teletext Holidays
Year Entered 2010
Target Environment
Concessions outlets within Tesco where the store demographic fits the Teletext Holiday shopper profile.
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Materials
The concession is built up using a number of modular components to allow maximum compatibility across various concession sites. The system was manufactured from mdf, and includes laminated wall panels that are complimented with integral PETG brochure....
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Objectives
The store opening formed part of the push by Teletext to obtain exposure of their brand in the retail environment, an exciting new direction to further develop the business. The design of the system uses the striking brand colour of Teletext. The ide....
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Entry Title Samsung Camera Island Display Play Tables
Category 15. Short Run and Flagship (under 50 units)
Company Name Attic Room, The
Client Company Name Samsung Electronics
Year Entered 2010
Target Environment
The Samsung Camera Island Display Play Tables were designed specifically for Curry's Mega Stores and PC World.
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Materials
To ensure a cost-effective design solution the ‘play tables were designed to sit on any generic table. The main body of the unit is a metal light box. A fabricated metal unit was manufactured and the Samsung logo and text were created using a CNC mac....
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Objectives
The brief was to specifically create a unit that enabled consumers to interact, engage and ‘play’ with Samsung’s higher end range of cameras and camcorders. The units were designed with a more luxurious and premium feel to them. The graphics on the d....
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Entry Title Mood Tower
Category 15. Short Run and Flagship (under 50 units)
Company Name Big Group Retail
Client Company Name Philip Morris International
Year Entered 2010
Target Environment
Specific Duty Free outlets - Malaysia, Japan, Italy, Germany
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Materials
Powder coated steelAcrylic sheet and acrylic fabricationRGB LED strip illumination
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Objectives
The brief was to design a flexible, low volume unit to be placed in defined duty free stores. The unit had to be able to be adapted quickly by Marlboro reps to support promotions and product launches for all brand variants. The unit was required to h....
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Entry Title True Light Atlantic Unit
Category 15. Short Run and Flagship (under 50 units)
Company Name CGL Retail Solutions
Client Company Name Crown Paints
Year Entered 2010
Target Environment
This unit was designed mainly for hardware, home décor stores and to catch the eye of the decorator and the DIY enthusiast. As the construction market is slowing down, our brief was to make this unit more appealing to the domestic market, with a spec....
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Materials
The main structure of the unit is MDF. We decided to router the unit to get a better finish, we nailed and filled all joints and sprayed it with a semi-gloss paint. We also put lights in the sides and at the top to enhance the paint chip colours and ....
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Objectives
1) Include how well the display is integrated into an advertising programme or, lacking that, the brand's equity or position in the market Crown paints are one of the leading paint suppliers in the world. They supply a quality product and so wanted a....
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Entry Title Cross Platform Display - Heathrow T5
Category 15. Short Run and Flagship (under 50 units)
Company Name Cheil Europe Limited
Client Company Name Samsung Electronics
Year Entered 2010
Target Environment
The two Dixons Tax Free Store at Heathrow, Terminal 5
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Materials
The main body of the display was produced using a curved MDF back panel with the addition of Foamex graphics. The header was constructed in MDF with a wood finish with CNC cut illuminated logos The base of the display was also produced from MDF with ....
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Objectives
The brief was to create an engaging ‘branded’ space that was more than just a multi-product display unit. It not only had to be easily updateable and changeable but had to include fixtures that not only allowed for the display of a wide range of prod....
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Entry Title Prince Shop in Shop
Category 15. Short Run and Flagship (under 50 units)
Company Name Disme UK Limited
Client Company Name Prince Sports Europe
Year Entered 2010
Target Environment
For more than three decades, Prince Sports has maintained its status around the world as a leader in the development and manufacturing of performance racket sports equipment. In the last few years, the brand is undergoing a major re-launch around the....
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Materials
In order to achieve a quality feel, premium materials have been used. The unitary is made of a combination of lacquered MDF, metal sheet and toughened glass, along with Prince products as tennis balls, which have been attached to same of the unitary.....
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Objectives
The strategy for the UAE market was to strengthen the brand at premium locations where prospect clients could be reached. Disme were asked to design and manufacture a new shop in shop scheme to develop the Prince brand in the UAE.In the words of Mana....
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Entry Title RD Scotts Christmas Fireplace
Category 15. Short Run and Flagship (under 50 units)
Company Name DS Smith
Client Company Name R D Scotts
Year Entered 2010
Target Environment
RD Scotts, part of JD Sports Fashion Plc is a group whose principal interests are in Sports and Fashion Brands, such as Fila, Sergio Tacchini, Ellesse, Lacoste and Adidas. They now operate as part of the groups fashion division, with nearly 40 stores....
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Materials
The client brief was to design an impulse display that would present a range of merchandise with a specific request a lightweight but sturdy unit that would retain its shape for the duration of the promotion. Once the campaign came to an end, the uni....
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Objectives
RD Scotts required a window display to create a festive atmosphere, in the style of a cosy living room on Christmas Eve. The 3D fireplace provided the focal point of the display taking up the greatest proportion of the window with Christmas cards pro....
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Entry Title Blu Ray Display at HMV
Category 15. Short Run and Flagship (under 50 units)
Company Name HRG UK Limited
Client Company Name Sony
Year Entered 2010
Target Environment
HMV's 2 flagship stores in London were chosen for the initial trial : Oxford Circus and Oxford Street
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Materials
The main unitary components were manufactured using the following materials and processes: - Powder-coated mild steel construction for hook-on wall panels. - Gloss-laminated MDF cabinets with mild-steel fronts and tops. - Acrylic mid-floor header pan....
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Objectives
Background: Sales of Blu-Ray (BR) discs and BR players in 2008/2009 were much lower than predicted by industry analysts, hampered by the recession and in particular the demise of the major high street entertainment specialists - Woolworths and Zavvi.....
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Entry Title Rhythm on the Go
Category 15. Short Run and Flagship (under 50 units)
Company Name Kesslers International Limited
Client Company Name Best Buy - Carphone Warehouse
Year Entered 2010
Target Environment
Speciality Retailer of Consumer Electronics Launch of UK flagship stores
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Materials
Wooden clad base with steel framework Acrylic PETG product display Fake grass included Silver spray painted mannequin Wood sans cnc Metal punching LED lighting
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Objectives
This display has been created to launch Best Buy into the UK electronics market. The stores objective is to emphasise interactive technology in-store and enhance customer experience. Best Buy is seeking to differentiate it’s offering from all other U....
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Entry Title Lego Toy Area - Fenwicks Newcastle
Category 15. Short Run and Flagship (under 50 units)
Company Name Lego Company Limited
Client Company Name Lego Company Ltd
Year Entered 2010
Target Environment
The flagship Fenwicks Newcastle branch is one of the largest department stores within the Fenwick’s group and also is home to a large dedicated retail area for Toys. In February 2010 LEGO under took the refurbishment of the LEGO area to create a low ....
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Materials
Back wall 4M x 1M light box including LEGO illuminated mini figure and branded panel. Specially produced gondolas with cut out mdf/digital laminated finished free-standing LEGO characters laser cut, LEGO City map hard wearing floor carpet produced an....
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Objectives
The LEGO area in Fenwicks Newcastle houses a variety of LEGO themes from LEGO Star Wars to the Duplo Pre School range. The key objective was to not only give an overall look and feel of LEGO but also draw attention to the different themes in the rang....
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Entry Title Fiat Marylebone Flagship
Category 15. Short Run and Flagship (under 50 units)
Company Name Mediazest plc
Client Company Name Fiat Marylebone
Year Entered 2010
Target Environment
The high quality Fiat Marylebone showroom is located at the corner of Wigmore St and Baker St and nearby to Selfridges in the heart of London's central shopping district. The installation is a large scale digital window display facing an extremely hi....
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Materials
The installation uses 2 x 6,000 Lumen Panasonic DLP projectors which overlap to project the image with sufficient intensity onto an enormous 3m x 2m piece of 3M Vikuiti film. This product is high contrast and gives superb image quality even in bright....
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Objectives
The display takes Fiat's exceptional branding and playful above the line campaigns and literally brings them to life in the showroom environment. The location of the high quality Wigmore Street showroom is particularly advantageous as it gives an opp....
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Entry Title W H Smith Christmas Tree FSDU and Grotto (Tree FSDU)
Category 15. Short Run and Flagship (under 50 units)
Company Name SP Group
Client Company Name Cadbury UK
Year Entered 2010
Target Environment
The entry (consisting of both the Grottos and the Tree FSDU's - entitled 'Christmas Utopia') was designed to sit as a set in a prominent site within a number of the larger W H Smith stores.
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Materials
Materials For both the Grottos and Trees two specifications of corrugated material were utilised along with a 1200 micron displayboard. On all exterior printed elements the corrugate used was a claycoat NE flute. On areas where corrugate was inapprop....
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Objectives
A key objective of 'Christmas Utopia' was to prove that W H Smith Retail could capitalise on the demise of Woolworths from the High Street at Christmas; through POS, Cadbury provided WHS with a key point of difference vs their competitors. The trees ....
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Entry Title W H Smith Christmas Grotto and Tree FSDU's (Grotto)
Category 15. Short Run and Flagship (under 50 units)
Company Name SP Group
Client Company Name Cadbury UK
Year Entered 2010
Target Environment
The POS ensemble (consisting of both the Grottos and the Tree FSDU's but entered serperatley) was designed to sit as a set in a prominate site within a number of the larger W H Smith stores. The key objective of Christmas Utopia was to prove that W H....
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Materials
Materials For both the Grottos and Trees two specifications of corrugated material were utilised along with a 1200 micron dsplayboard. On all exterior printed elements the corrugated used was a claycoat NE flute. On areas were corrugated was not appr....
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Objectives
The units, (while created as an aid to increase sales of Cadbury products) were also used as an additional feature to increase brand presence in store. This POS "theatre" gave confectionery a central point to display the Christmas Range and capitalis....
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Entry Title Sony Window Display
Category 15. Short Run and Flagship (under 50 units)
Company Name The Delta Group
Client Company Name Sony via Charterhouse Print Management
Year Entered 2010
Target Environment
This display was featured in the windows of six flagship Sony stores
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Materials
The display was constructed from various materials including black foamex, E-Flute and Display Board. Clear pvc was used to affix the 3D objects in front of the to back panel creating the illusion that they were floating in space, exploding forward f....
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Objectives
Acting on behalf of their client Sony, Charterhouse Print Management asked Delta to provide a range of POS materials to promote Sony’s “Trade-In” Campaign. The campaign encouraged customers to bring in unwanted electrical devices and receive up to £1....
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Entry Title Lego Harry Potter Game Reveal Event
Category 15. Short Run and Flagship (under 50 units)
Company Name The Delta Group
Client Company Name Warner Bros. Interactive Entertainment
Year Entered 2010
Target Environment
To raise awareness ahead of the launch of the Lego Harry Potter Game, Warner Bros Interactive held an invitation only “Reveal Event” for the press, media and leading retailers. We were briefed by Warners to decorate the venue with elements from the g....
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Materials
We produced all materials for the event from the bird-like invitations (in the form of Harry’s owl, Hedwig, complete with flapping wings) to banners, standees, posters and life size models of all the main characters. The centrepiece was a human sized....
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Objectives
The Reveal Event was where the game’s characters were to be seen by the press and public for the first time. Many of the graphic elements designed for the event were later incorporated into the full launch advertising including press, TV, POS and out....
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Entry Title Merrell Display Wall
Category 15. Short Run and Flagship (under 50 units)
Company Name Valley Printing Company Ltd
Client Company Name Wolverine Europe Limited
Year Entered 2010
Target Environment
- Distributed to 91 Blacks Outdoor Stores - Premium Outdoor Clothing retailer - Retails multiple outdoor branded apparel
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Materials
- Timber - Laminate - Stone wall effect - Fluorescent Acrylic - Print
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Objectives
OUR APPROACH - CREATE A BOOT WALL DISPLAY SOLUTION - consistent with ‘Blacks’ in-store specifications - WITH EMPHASIS ON MERRELL BRAND VALUES – Quality, Performance, Inspiration, Comfort, Durability - EMPHASIS ON OUTDOOR CONATATIONS - Premium display....
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Entry Title PMI Geneva Showcase Collection
Category 15. Short Run and Flagship (under 50 units)
Company Name Valley Printing Company Ltd
Client Company Name Philip Morris International
Year Entered 2010
Target Environment
- Situated in Geneva Airport – Duty Free Retail - High visibility, High traffic - holiday shoppers - Also High visibility for PMI management - PMI Head Office situtated close by
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Materials
The PMI Collection comprises of 3 showcase display units. 1. GOLD WAVE 2. RED ORIGINAL 3. HALO 1. GOLD WAVE Wave unit was constructed from 483 SEPARATE PARTS – of which 435 ARE MOVING PARTS Materials used as follows: - Acetal – self lubricating engin....
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Objectives
THE BRIEF - Providing enhanced retail solutions for existing Marlboro Showcase units - Showcase Philip Morris International collection, Marlboro Gold, Red Original & Red Original 400’s branded tobacco - Required emphasis of Key PMI, brand values – PR....
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