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10. TELECOMMUNICATIONS AND COMPUTERS

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Entry Title Samsung Galaxy S3 launch display
Category 10. Telecommunications and Computers
Company Name
Client Company Name Phones4U / Samsung
Year Entered 2013
Target Environment
Phones4u mobile phone Store Group, with established existing retail fixture bays for new flexible displays to locate onto Slat Wall. Samsung are challenging Apple for dominance in the Smartphone handset market and as such require more impactful displ....
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Materials
The design of this unit combined several materials into one seamless unit. The core of the display was made from mild steel in 2mm. This was laser cut, folded and finished in a powder coat spray paint. The display shelf uses 5mm acrylic to trap a dis....
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Objectives
Objectives achieved:- The Samsung GS3 became the number one selling handset for Phones4u in this campaign period. Our client director believes that the implementation of the Samsung Bay was instrumental in achieving this objective for the store group....
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Entry Title Phones4U Mobile Phone Security
Category 10. Telecommunications and Computers
Company Name
Client Company Name Phones4U
Year Entered 2013
Target Environment
Phones4u mobile phone retailer, converting their Dummy handset displays to enable secure display of live powered (and highly targeted by thieves) mobile handsets. Current Handset security solutions employed by all other retailers are electronic alarm....
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Materials
A Steel based solution, with no alarm, siren or power requirement was designed, developed and refined by h squared in conjunction with Stephen Pearce of P4u. Essentially the solution comprises of two main components, a base “Turret” that is integrate....
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Objectives
Based upon known rates of handset thefts from competing Mobile retail stores, in identical locations, over the same periods of time, the P4u Security System (Registered Design) loss rate is 1/70th of other mainstream security devices. When extrapolat....
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Entry Title Sony Mobile FSDU
Category 10. Telecommunications and Computers
Company Name Alrec UK Limited
Client Company Name Sony Mobile
Year Entered 2013
Target Environment
Sony-owned retail outlets, mobile resellers, mobile network providers
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Materials
12mm matt black solid surface podium, with leading edge hand finished with a small radius detail. Top section manufactured from 10mm matt black acrylic with radiused and bevelled edges. Clear 3mm acrylic Sony logo fully illuminated using LED’s. PIR m....
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Objectives
Historically, Sony Mobile did not have very consistent or prominent presence in the retail environment. With the objectives above, we designed a unit to create stand-out in an environment that offered little differentiation between devices and brands....
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Entry Title Logitech Ultimate Ears CTU
Category 10. Telecommunications and Computers
Company Name Arken P-O-P Limited
Client Company Name Logitech Europe S.A
Year Entered 2013
Target Environment
Consumer Electronic Retailers across EMEA.
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Materials
Base section comprising: oMild steel fabricated housing section oReverse printed acrylic insert oPCB driving LED’s and sound button oSound Button and touch button oChromed spacers to house interchangeable acrylic graphic holder Back panel section com....
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Objectives
This counter display unit was part of an integrated campaign to launch the Logitech Ultimate Ears brand of music box across Europe. Logitech knew that launching a premium brand would mean being premium at every touch point, so they created a new iden....
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Entry Title Vodafone Digital Help Hub
Category 10. Telecommunications and Computers
Company Name Bosca Box
Client Company Name Vodafone Retail Ireland
Year Entered 2013
Target Environment
The entry is part of a roll out of digital in-store media in Vodafone's retail outlets across Ireland. We began installing digital media in-store for Vodafone in 2009 and ,through the experience of watching how customers used this technology, we deve....
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Materials
We provide Vodafone with the full digital solution, from concept to ongoing support. Screens We supply all screens for the installs. Most are 19" or 22" ELO touchscreens. PCs/Players We build, stage, and configure all PC hardware. This way we can vie....
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Objectives
- As mentioned above, the screens are used as the in-store communication vehicle for all new Vodafone ATL campaigns. The immediate and national reach of the screen visuals means that all stores are displaying the most current communications all the t....
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