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1. TRAVEL, LEISURE & AUTOMOTIVE

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Entry Title KIA SOUL Launch
Category 1. Travel, Leisure & Automotive
Company Name Alrec UK Limited
Client Company Name KIA
Year Entered 2014
Target Environment
This project has been delivered into 172 Kia Dealerships across the UK. This launch was targeted at a new demographic of customer for Kia. Historically a KIA customer is between 40 -60 years of age and would buy their cars based on the KIA 7 Year war....
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Materials
There are 3 elements to this display promotion; 1)Roof top logo2)Stacking cubes3)Floor vinylRoof top Logo:This was made from 5 layers of lightweight foamex and sprayed in colours to match the most popular colours the car is available in. Due to the c....
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Objectives
The dealerships range in sizes from extremely small with no space for large units at all through to very new large and bright showrooms. Because of this it was integral the design to make sure that whatever design is used fit in all situations. An im....
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Entry Title VW DASWELT Tabletop glorifier
Category 1. Travel, Leisure & Automotive
Company Name Alrec UK, Gutenberg & Paper Hat
Client Company Name Volkswagen UK
Year Entered 2014
Target Environment
VW dealerships are the targeted environment and within this the units are specifically located in the service waiting area alongside the coffee facilities in an attempt to drive interactive interest in what is a captive audience.
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Materials
This is a small unit but has a large number of components which include. White acrylic Opal acrylic Dibond Dividers Capacitive switch Step programmed circuit board Updatable printed graphic sheet Re chargeable batteries High intensity LED lighting Th....
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Objectives
The display was designed in conjunction with VW’s agency, Paper Hat taking the lead in the creation of the concept with Alrec taking the development and production responsibility. It is simple in its execution meeting the outlined brief and incor....
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Entry Title Ford Showroom Upgrade
Category 1. Travel, Leisure & Automotive
Company Name APS Group
Client Company Name Ford Motor Company Ltd.
Year Entered 2014
Target Environment
Ford Motor Company is a global car manufacturer founded in 1903 and operating wholly owned and franchised dealerships in thousands of locations around the world. APS Group was tasked with facilitating a premium showroom upgrade programme across For....
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Materials
Materials: •Discover Wall – 8mm extruded translucent and opaque acrylic panels; 2mm powder-coated steel frame and base units •Discovery Bar –Egger Alpine white laminate wood; steel fixings; acrylic brochure holder, magnetic vinyl graphics allowed for....
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Objectives
APS Group worked with Ford’s design agency to create four interactive zones consistent in each showroom that were rolled out in 19 languages across 21 European countries. Each zone guides the customer through the decision-making process as simply a....
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Entry Title SX4 S-Cross Showroom Display
Category 1. Travel, Leisure & Automotive
Company Name arken P-O-P Limited
Client Company Name Suzuki
Year Entered 2014
Target Environment
Suzuki Car dealerships
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Materials
•Steel channels mounted into MDF ‘H’ structure with steel base & top section. •Slide in 4 colour digitally printed & laminated cardboard graphics. •The halo section consists of 7 off sectional screw fixing floor ring jigsaw parts in 6.4mm black Formi....
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Objectives
1.The main objective across all media was to encourage ‘test drive’. A “hot spot” floor decal featured under the driver side front wheel encouraged shoppers into the driving seat, where they would hopefully then request a test drive. This also allowe....
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Entry Title Ruark RSeven Plinth Display
Category 1. Travel, Leisure & Automotive
Company Name arken P-O-P Limited
Client Company Name Ruark Audio
Year Entered 2014
Target Environment
Leading department stores & high end independent electrical retailers
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Materials
. Walnut and white MFMDF for base and back panel (base with screen printed R7 logo). These panels are created by high pressure heat bonding impregnated paper to raw MDF to provide a highly wear and water resistant product surface finish. . Metal supp....
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Objectives
1.The displays needed to compliment the elegant design of the RSeven. As the RSeven product is a beautiful piece of furniture in itself a subtle design was crucial in order for it not to take away from the product’s impact. The resulting display comp....
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Entry Title The Hobbit: An Unexpected Journey
Category 1. Travel, Leisure & Automotive
Company Name B Group London
Client Company Name Warner Bros. Home Entertainment Group
Year Entered 2014
Target Environment
We were tasked with creating a compelling in-store POS campaign for the launch of The Hobbit: An Unexpected Journey on DVD and Blu-ray in UK and ROI grocery, specialists and independent retailers in international territories. We delivered a suite of ....
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Materials
The displays were structurally designed by our in-house studio, materials used were cardboard and printed 4 colour litho and digital.
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Objectives
We devised a retailer presentation showing how the title would come to life in-store across both standard approved POS elements for each retailer, plus a suite of bespoke, retailer exclusive items for flagship stores. We designed a core identity that....
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Entry Title BMW i3 Cube
Category 1. Travel, Leisure & Automotive
Company Name Charterhouse
Client Company Name BMW Group UK
Year Entered 2014
Target Environment
Last year BMW appointed 47 i Agents amongst its UK dealership network to sell its first fully electric car, the BMW i3. Ahead of the car’s launch these i Agent each received a cube to display in its showroom. Three further displays were manufactured ....
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Materials
Working with TecnaUK and its T3 display system, Charterhouse produced a skeleton frame consisting of 33mm aluminium channel and fusion box extrusions with polycarbonate patented bayonet and connector ‘no tools required’ locking system, ensuring the....
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Objectives
The concept of a cube was developed to showcase a 360° representation of the i3. Developing this idea had two distinct benefits; it would be visually striking and create standout; it provides an accurate representation of the car’s actual size. The d....
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Entry Title Grand Theft Auto V
Category 1. Travel, Leisure & Automotive
Company Name Creo
Client Company Name Take 2 Interactive
Year Entered 2014
Target Environment
Tesco and Game
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Materials
Main unit was produced on EB Flute | Display board Outer was produced in BC flute Tesco unit was sent in fully assembled Game unit was sent in flat packed and assembled in-store
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Objectives
Grand Theft Auto V was a highly anticipated games launch in 2013 and comprised of a full 360 degree campaign across all key media. The title also received unprecedented levels of press and coverage.Take 2’s shopper research has shown that their loyal....
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Entry Title Ordnance Survey WHSmith Feature Bays
Category 1. Travel, Leisure & Automotive
Company Name HRG UK Limited
Client Company Name Ordnance Survey
Year Entered 2014
Target Environment
WHSmith Formed in 1828 and today remaining a household name, WHSmith has over 600 stores on the high street and over 600 stores at airports, train stations, hospitals and motorway services. The retailer offers an increasingly wide choice of goods thr....
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Materials
Materials: >Large Header Panel: 2mm card >Magnetic Tape >Side Fins: 3mm Foamex >Hooks & fixings >Flip Chart Holder: White acrylic >Bus stops: Frosted Purple acrylic >Bus Stops & Base panel graphics: Vinyl Graphics >Floor Graphics: matting >Metal grap....
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Objectives
> Background: Ordnance Survey Leisure offers 650 different recreational and leisure maps - selling around 2.5 million copies each year. But the world is now moving in a different direction. The market for paper maps is in decline as digital alternati....
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Entry Title Karcher Bay Displays for Halfords
Category 1. Travel, Leisure & Automotive
Company Name OCTOPOS Ltd
Client Company Name Karcher UK
Year Entered 2014
Target Environment
Karcher are world leaders in developing innovative cleaning products for both domestic and professional market sectors, with Halfords being the UK's leading automotive retail chain with over 400 stores. The bay display solution was designed to promot....
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Materials
Metalwork: Shelf Reserver – 1.2mm CR4 sheet steel, laser cut 1/3 Shelf & RSB – 1.5mm CR4 sheet steel, 3mm CR4 sheet steel & 50 x 25 ERW tube, laser cut Product Stages – 1.2mm CR4 sheet steel, laser cut Accessory Back Panels – 1.5mm CR4 sheet steel, l....
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Objectives
The Halfords pressure washer bays have achieved maximum in-store stand out and theatre through effective Karcher branding, product demonstration, and a clear and concise purchasing journey - try, educate, select, and buy. Both retailer and customer f....
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Entry Title Tesco Fuel Save Campaign
Category 1. Travel, Leisure & Automotive
Company Name SMP Group
Client Company Name Tesco Stores Limited
Year Entered 2014
Target Environment
Supermarket - whole store
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Materials
Foyer unit car - **PRE MOUNTED CAD STOCK**EB Flute 150W/150T Mounting Grade 1845x1245mm 3mm Correx 1350x2200mm 5mm Foamcore 1220x2440mm 440mic Clear PVC 1040x1550mm Small foyer unit pump standee with pvc pockets - 500MIC FBB 1250X1850 Large foyer uni....
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Objectives
In February we were asked to be part of a creative pitch to design and produce an impactful front of store solution for Tesco’s Fuel Save campaign. We were asked to work directly with the above the line agency (Wieden and Kennedy), who provided us wi....
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Entry Title CCBI Xmas Coke Truck
Category 1. Travel, Leisure & Automotive
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Coca Cola HBC Ireland Ltd
Year Entered 2014
Target Environment
Large Grocery Stores – Tesco Extra’s
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Materials
This Display stand was a full scale Coca Cola Truck that customers could climb into & have their photos taken. At the back of the truck a number of pallets adjoined that held a variety of Coca Cola products available for Christmas. It was manufacture....
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Objectives
The feedback received from Coke was very positive. The unit looked great, grabbed attentions straight away which led to an increase in sales in the lead up to Christmas. They particularly liked how durable the truck was as there was a lot of interact....
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Entry Title Porter Magazine Parasite
Category 1. Travel, Leisure & Automotive
Company Name STI Line
Client Company Name NET-A-PORTER Group Limited
Year Entered 2014
Target Environment
Travel and High Street outlets; selected WH Smith stores. Designed to hang from magazine fixture shelving.
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Materials
Has to hold nearly 5 kilos (a lot for a hanging parasite), so 5mm thick jet black acrylic was used, heat-bent to create a clean-edged, smooth-backed parasite unit, screen printed with the brilliant white PORTER branding. All joins were perfect butt-t....
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Objectives
The first issue of PORTER achieved DOUBLE its sales targets. •How well did the display integrate into advertising or customer marketing campaign? The permanent parasite is totally consistent with PORTER customer marketing strategy and helps reinforce....
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Entry Title Audi quattro POS Installation
Category 1. Travel, Leisure & Automotive
Company Name The Big Group Limited
Client Company Name Audi UK
Year Entered 2014
Target Environment
Audi UK is part of German car manufacturing giant VAG. The brand has a reputation for technological innovation within the automotive sector. For their one hundred or so dealers in the UK, Audi UK wanted to produce a creative, in-store POS solution fo....
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Materials
Audi's quattro concept led us to the idea of an interactive car plinth on which any of Audi’s quattro range could be displayed. The plinth was designed to appear to hover 5cm off the ground and incorporated large format vinyl print visuals, which ill....
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Objectives
The quattro plinth activity was supported by email shots, direct marketing, website updates on Audi.co.uk and local and national press advertising. Audi UK also used the surface visuals in all of the assets for the above promotional activity. The ins....
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